Native Ads Confuse Viewers


People watching TVMany consumers believe reporters or editors write native ads, even when labeled “sponsored report.”

Berkeley professors recently published research about the topic.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

Previous articleChange at Top of Nielsen’s Board
Next articleJācapps Hurdles Google Barrier
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.