NBA Digital breaks record for NBA All-Star 2012


NBA DigitalNBA Digital delivered a record-breaking performance during NBA All-Star 2012 (Feb. 24-27) with traffic to, total votes for the Sprite Slam Dunk and video streams on NBA Mobile Web. NBA Digital is the NBA’s cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. received a record of more than 114 million video streams and 209 million page views, an increase of more than 40 percent and nearly 30% respectively, from last year’s All-Star record.

The Sprite Slam Dunk contest had a record of more than 5 million votes from fans via NBA Mobile,, and Twitter during NBA All-Star Saturday Night presented by State Farm, an increase of more than 15% from 2011.

The NBA All-Star Game generated a record of more than 2.5 million comments on Twitter and Facebook, up nearly 370% over last year.

Overall, total NBA Mobile Web video streams set a record with an increase more than 305 percent during the 2012 All-Star Weekend compared to last year’s event. NBA GameTime, the league’s mobile application, delivered 1.35 million video streams during NBA All-Star.

Following NBA All-Star Saturday Night, NBA TV experienced an 80% increase in total viewership during the 11 p.m.-1 a.m. ET timeframe compared to the same period last year (220,000 vs. 136,000). Overall, NBA TV provided fans with more than 95 hours of All-Star programming.

Throughout the 2012 All-Star weekend, All-Star Scene had 2.5 million video streams. The site’s All-Star Scene allowed fans to follow real-time social activity from their favorite NBA Players and insiders as well as’s exclusive All-Star content.

The NBA Digital offering includes NBA TV,, NBA LEAGUEPASS, NBA LEAGUEPASS Broadband, NBA Mobile, and