TNT’s exclusive coverage of the NBA’s Eastern Conference Finals series between the Chicago Bulls and Miami Heat continues to draw big ratings for the network with Game #4 of the series delivering 9,770,000 million total viewers and a 6.1 U.S. HH rating. Locally, the top five overnight metered markets for Game #4 of the ECF were Miami (25.1 HH Rtg), Chicago (22.6 HH Rtg), West Palm Beach (14.3 HH Rtg), Memphis (11.0 HH Rtg) and New Orleans (9.5 HH Rtg).
Through four games of TNT’s exclusive coverage of the Eastern Conference Finals the network has averaged a 6.2 U.S. HH Rating (+32%), 10,414,000 Total Viewers (+38%) and 7,169,000 Households (+33%). TNT’s coverage of the series also has included two of the most-watched NBA games in cable television history with Game #1 delivering a record-setting 11.1 million total viewers and a 6.2 U.S. HH rating and Game #3 becoming the second most-watched NBA game in cable television history with nearly 10.9 million total viewers and a 6.4 U.S. HH rating.
To date, TNT’s overall coverage of the NBA Playoffs continues to climb over the network’s coverage from a year ago, averaging a 3.4 U.S. HH Rating (+31%), 5,405,000 Total Viewers (+33%) and 3,913,000 Households (+30%).
Overall, through 39 games, TNT’s 2011 NBA Playoffs coverage also has delivered strong double-digit growth across all key demos including:
· A18-34 +41% (1,765,000 vs. 1,255,000)
· A18-49 +38% (3,094,000 vs. 2,249,000)
· A25-54 +33% (2,797,000 vs. 2,099,000)
· M18-34 +39% (1,222,000 vs. 879,000)
· M18-49 +39% (2,181,000 vs. 1,572,000)
· M25-54 +34% (1,951,000 vs. 1,451,000)
Game Five of TNT’s live exclusive coverage of the Eastern Conference Finals continues on Thursday, May 26 at 8:30 p.m. ET with the NBA Tip-Off presented by AutoTrader.com with Ernie Johnson (host), Charles Barkley (analyst), Kenny Smith (analyst) and Chris Webber (analyst) beginning at 8:00 p.m. ET. The night will conclude with Inside the NBA presented by Hyundai.
The NBA on TNT and NBA TV host 65 days of wall-to-wall coverage of the NBA Playoffs with 40+ games televised on TNT, and nearly 1,500 hours of total coverage on NBA TV including 195 hours of live studio coverage.
Source: Nielsen Media Research, Live + Same Day Data stream. . Comparisons for the NBA Playoffs on TNT: Conference Finals through Game 4 to-date; 39 games vs. 37 games (04/17/2011 – 05/24/2011) vs. (04/18/2010-5/25/ 2010). Historical comparisons for NBA Round 1, 2 and Conference Finals through Cable only for seasons: 1984-2011.