NBA’s ‘Kobe Bryant’ draws for ‘Jimmy Kimmel Live’


During the week of April 5, 2010, ABC’s Jimmy Kimmel Live improved over the previous week by 5% in Total Viewers and 22% in Adults 18-49.  Growing its overall audience for the 3rd week in a row, JKL saw its largest Total Viewer count in 8 weeks and best Adults 18-49 performance in 5 weeks – since w/o 2/8/10 and w/o 3/1/10, respectively.  In addition, JKL was up by 8% in Total Viewers and 7% in Adults 18-49 over the same week last year. 

For the week, ABC’s Jimmy Kimmel Live outperformed NBC’s Late Night with Jimmy Fallon in Total Viewers, defeating the NBC late-night program for the 2nd week in a row.  Season to date, JKL is outdrawing NBC’s Fallon by 8% in Total Viewers.

For the week, Jimmy Kimmel Live bettered CBS’ The Late Late Show with Craig Ferguson among Adults 18-49 by 11%.  

On Monday (4/5/10), featuring actress Kellan Lutz, host Brooke Burke and musical guest She & Him, JKL attracted its largest audience on any night in 2 months – since 2/5/10.  Additionally, it was the most-watched Monday telecast of the season drawing its largest audience on the night over 1 year – since 3/2/09.  

On Tuesday (4/6/10), featuring NBA star Kobe Bryant, Buzz Aldrin and musical guest Kelis, JKL saw its highest Adults 18-49 audience on Tuesday in over 5 months (since 10/27/09) and second-highest young adult audience on the night this season.  

(source: ABC)