NBC is #1 for week 3 of the 2013-14 season in adults 18-49 and has won the opening three weeks of the season for a second year in a row.
• Through three weeks of the new season, NBC is up 3% vs. one year ago in 18-49 (3.1 vs. 3.0) to its highest three-week average in six years (since 2007).
• NBC is leading the season by 0.6 of a point (3.1 vs. CBS’s 2.5), the biggest margin in 10 years for any net three weeks into the season (since NBC led by 0.7 of a point in 2003). On a percentage basis, NBC’s 24% margin is the biggest lead for any net at three weeks in 12 years (since NBC led by +31% in 2001). NBC is also leading the season among ABC, CBS, NBC and Fox in all other key demographics.
• In total viewers, NBC finished week 3 in second place, and is also #2 for the season, its highest total-viewer ranking three weeks into the season in 10 years (since 2003).
• NBC’s season average of 9.5 million viewers is its biggest overall audience three weeks into the season in seven years (since 2006). Versus one year ago, NBC is up 13% season to date in total viewers (9.5 million vs. 8. 4 million).
• For the week, NBC delivered four of the top 10 primetime telecasts on ABC, CBS, NBC and Fox in adults 18-49: “Sunday Night Football” (#1), Monday’s “The Voice” (#3), Monday’s “The Blacklist” (tied for #5) and Tuesday’s “Voice” recap (tied for #7). Rankings exclude sports pre- and post-game shows.
• “Sunday Night Football” was also #1 among primetime telecasts on the Big 4 in adults, men and women 18-34; men 18-49; adults and men 25-54; and teens 12-17, while Monday’s “The Voice” was #1 in kids 2-11 and “SNF” and “Voice” tied for #1 among women 18-49.
• NBC also won the week among ABC, CBS, NBC and Fox in adults 18-34 (tied with Fox), adults 25-54, all key adult-male demos, women 18-34 and women 18-49.
WEEKLY RESULTS
Adults 18-49, L+SD
Net… Week 3, 2012… Week 3, 2013…Diff
NBC…2.9…2.7…Down 7%
CBS…2.1…1.9… Down 10%
ABC…2.0…1.8… Down 10%
Fox…2.1…2.4…Up 14%
Total Viewers, L+SD
Net… Week 3, 2012… Week 3, 2013…Diff
NBC…8.137 million …8.439 million…Up 4%
CBS…9.672 million…9.225 million…Down 5%
ABC…7.952 million …6.985 million…Down 12%
Fox…6.104 million …7.491 million…Up 23%
SEASON AVERAGES
Adults 18-49, “Most Current”
Net… STD 2012… STD 2013…Diff
NBC…3.0…3.1…Up 3%
CBS…2.6…2.5…Down 4%
ABC…2.3…2.3…Even
Fox…2.5…2.3…Down 8%
Total Viewers, “Most Current”
Net… STD 2012… STD 2013…Diff
NBC…8.394 million …9.525 million…Up 13%
CBS…11.025 million…11.019 million…Down 0.1%
ABC…8.580 million …8.099 million…Down 6%
Fox…6.533 million …6.603 million…Up 1%
