NBC Agency East reorganizes

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NBC announced The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services.  As a result, David Lipsius has been promoted to VP/Operations, NBC Agency East, while Val Nicholas will advance to VP/Business Development, NBC Agency East, it was announced by Frank Radice, EVP/The NBC Agency East. Lipsius will report to Radice, while Nicholas will report to Bill Harnett, who was recently promoted to Senior Vice President, NBC Agency East.


Additionally, Chris Meador will be promoted to Senior Director, Brand Strategy and Skip Stuart has been upped to Executive Producer/Senior Director of Special Projects, both will report to Radice.  Adam Kessler will be promoted to Director, On-Air Promotion, East Coast; Jon Accarinno will become Manager of Digital Marketing, and Bill Platt will join the team as Senior Writer/Producer — all of whom will report to Hartnett. 

"By combining the East Coast NBC Agency and MSNBC creative service departments, we’ve created a dynamic creative unit to oversee the News brands," said John Miller, Chief Marketing Officer, NBC Universal Television Group.  "Frank Radice and his management team are perfectly positioned to take advantage of this opportunity."


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.