NBC: “AM Ninja Warrior” up 13%


NBC has finished #2 in adults 18-49 among ABC, CBS, NBC and Fox for the primetime week of August 19-25, led by NBC Sports’ Vikings-49ers NFL Preseason telecast Sunday night, which ranked #1 for the week among the Big 4 networks in adults 18-49.  According to “live plus same day” ratings from Nielsen Media Research, NBC averaged a 1.3 rating, 4 share in 18-49 and 4.7 million viewers overall for the week.

•           For the week, NBC was #2 among ABC, CBS, NBC and Fox in adults 18-49, total viewers and most other key measures and was #1 among those nets in women 18-34 and tied for #1 in adults and men 18-34.

Top-rated NBC shows for the week of August 19-25 in adults 18-49 include:

•           “Sunday Night Football (#1)

•           Tuesday’s “America’s Got Talent” (tied for #6)

•           Wednesday’s “Talent” (tied for #8)

•           Monday’s “American Ninja Warrior” (#13)

•           Wednesday’s “Talent” encore (tied for #15)

•           Thursday’s “Hollywood Game Night” (tied for #18)

•           Monday’s “Get Out Alive with Bear Grylls” (tied for #23).

Rankings exclude sports pre- and post-game shows.

•           Sunday’s Vikings-49ers Preseason coverage was also #1 on the Big 4 networks in adults 18-34 and all key adult-male demos, while Tuesday’s “America’s Got Talent” ranked #1 on those nets in teens 12-17 and tied for #1 in kids 2-11.

•           Primetime averages for the week of August 19-25 in adults 18-49 are: CBS, 1.5/5; NBC, 1.3/4; ABC, 1.0/3; Fox, 0.9/3; and CW, 0.3/1.  In overall total viewers, the weekly averages were: CBS, 6.1 million; NBC, 4.7 million; ABC, 4.1 million; Fox, 2.6 million; and CW, 0.9 million.

•           Averages for the 2012-13 Broadcast Year to date are: CBS, 2.4/7; Fox, 2.2/7; NBC, 2.1/6; ABC, 2.0/6; and CW, 0.6/2.  In overall total viewers, the season averages are: CBS, 10.2 million; ABC, 7.1 million; NBC, 6.6 million; Fox, 6.1 million; and CW, 1.5 million.

•           For the 2012-13 broadcast year to date, NBC is running within a tenth of a rating point of #2 and within 0.3 of a point of #1 in adults 18-49, and ranks #2 in adults 25-54 and adults 18-34.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”