NBC building audience with 'The Voice'


From 9-11 p.m., “The Voice” (5.6/14 in 18-49, 12.4 million viewers overall) grew in its second week by 10 percent versus last week’s debut (with a 5.6 rating vs. a 5.1) and by 5 percent in total viewers (12.377 million vs. 11.775 million).

“The Voice” is the first new series on ABC, CBS, NBC or Fox this season to grow from week one to week two in 18-49 rating or total viewers (excludes the strip series “Million Dollar Money Drop” and the special preview of “Perfect Couples”).  Last week’s debut 5.1 was the highest rating for any series premiere on those networks in more than a year — since CBS’s “Undercover Boss” debuted with a Super Bowl lead-in February 7, 2010.

“The Voice” is the #1 show of the night in adults 18-49, topping results for such rival telecasts as “Glee,” “NCIS,” “Dancing With the Stars” and all other primetime programming on ABC, CBS, NBC and Fox  “The Voice” ranked #1 throughout its time period in all key demographics — adults, men and women 18-34, 18-49 and 25-54.

Versus NBC’s season averages for the time period prior to the “Voice” debut, last night’s telecast is up by 107 percent in adults 18-49 (with a 5.6 rating vs. a 2.7, live plus same day) and by 68 percent in total viewers (12.377 million vs. 7.347 million).
Excluding sports, the 5.1 rating is NBC’s highest in the time period since November 29, 2005 (7.1 for the second hour of the “Biggest Loser” finale and “SVU”).  In total viewers, it’s NBC’s top non-sports result in the time period since September 1, 2009 (12.8 million for “America’s Got Talent”).  Last night’s episode of “The Voice” is NBC’s highest-rated entertainment series telecast in adults 18-49 since the series finale of ER on April 2, 2009 (6.0 from 9-11 p.m.).

In the 10:30 lead-in to local news, “The Voice” generated an 85 percent margin of victory in the key news demographic of adults 25-54 (with a  6.3 rating vs. a 3.4 for CBS’s second-place “Good Wife”) and led among ABC, CBS and NBC in all other key ratings categories.

From 8-9 p.m. ET, “The Biggest Loser: Couples” (2.6/6 in 18-49, 7.4 million viewers overall) matched its highest results in the 8-9 p.m. hour in six weeks (since March 22).  From its first half-hour to its second, “Biggest Loser” grew by 17 percent in 18-49 rating (to a 2.8 from a 2.4) and by 14 percent in total viewers (7.8 million vs. 6.9 million).
For the night, NBC is #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and all other key demographics.  NBC delivered it highest Tuesday averages of the season with entertainment programming in 18-49 (4.6/12) and total viewers (10.7 million).

(source: NBC)