NBC celebrates Monday win


NBCMonday Results:

*     “The Voice” and “Smash” led NBC to the nightlong ratings win among ABC, CBS, NBC and Fox in adults 18-49 and other key demographics. NBC has now won nine of the last 11 Mondays in 18-49, and every Monday that hasn’t featured major sports competition, after having not won an in-season Monday with regular programming in four years

*     From 8-10 p.m. ET, “The Voice” (3.6 rating, 10 share in adults 18-49, 9.9 million viewers overall) is #1 in its time period versus ABC, CBS, NBC, Fox or CW in adults 18-49 and other key demographics, topping CBS’s Monday comedy lineup, all in original, by a 9 percent margin (with a 3.6 rating vs. a 3.3 from 8-10 p.m.) and ABC’s “Dancing With the Stars” by a 29 percent advantage (3.6 vs. 2.8).  “The Voice” also out-rated each CBS comedy individually head-to-head, including “Two and a Half Men” by a 5 percent margin (3.9 vs. 3.7 from 9-9:30).  From its first half-hour to its fourth, “The Voice” grew by 22 percent in 18-49 rating (to a 3.9 from a 3.2).

*     The Voice” has now generated NBC’s 11 highest non-Olympic 18-49 ratings in this slot in more than three years (since February 9, 2009). Versus NBC’s averages in the time period this season prior to “The Voice,” this week’s telecast is up 100 percent in 18-49 rating (with a 3.6 vs. a 1.8) and up 78 percent in total viewers (9.939 million vs. 5.587 million).

*     At 10 p.m. ET, “Smash” (1.9/5 in 18-49, 6.0 million viewers overall) finished #2 in the time period among ABC, CBS and NBC in adults 18-49 and ranks #1 in adults, men and women 18-34.

*     “Smash” has now delivered NBC’s 11 highest in-season 18-49 ratings in this time period since January 31, 2011.  This week’s “Smash” beat NBC’s time-period average this season prior to “Smash” by 90 percent in 18-49 rating (with a 1.9 vs. a 1.0) and by 54 percent in total viewers (5.958 million vs. 3.864 million).

In Late-Night Metered Markets Monday night:

*     In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.0/5 with an encore; and ABC’s combo of “Nightline,” 3.6/9; and “Jimmy Kimmel Live,” 1.7/5.

*     In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; “Late Show,” 0.5/2 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3.

*     At 12:35 a.m., “Late Night with Jimmy Fallon” (1.1/4 in metered-market household with an encore) beat CBS’s first-run “Late Late Show with Craig Ferguson” (1.0/4).  In the 25 markets with Local People Meters, “Late Night” (0.4/2 in 18-49 with an encore) topped “Late Late Show” (0.3/2).

*     At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

(Source: NBC)