NBC comedy site to offer ad-funded downloads


NBC's DotComedy.com has partnered with Hiro Media to launch a free, ad-supported download service for its content. DotComedy has launched the Hiro technology platform on its Comedy To Go section, a collection of original video clips, and will also use the service for all downloadable content. The service enables DotComedy to monetize its free downloadable content by including copyrighted advertising that plays in-show. NBC can dynamically change ads each time a viewer watches the program, whether they're online or offline.
Users can choose to register demographic information with the service, enabling advertisers to create personalized and time-sensitive advertising.