NBC dominated w/ finale 'America's Got Talent' winner


From 8-10 p.m. ET, the season finale of “America’s Got Talent” (3.5/10 in 18-49, 14.0 million viewers overall) won its highly competitive time period in adults 18-49, total viewers and nearly all other key ratings categories versus CBS’s two-hour block of the “Survivor” premiere from 8-9:30 and the first half-hour of the 90-minute “Big Brother” finale from 9:30-10 p.m.

The 3.5 in adults 18-49 is the top Wednesday “Talent” rating since July 6 and the 14.0 million is a season high for a Wednesday telecast.  “Talent” is the #1 telecast of the night in total viewers and #2 in adults 18-49 behind only NBC’s 10 p.m. preview of “Up All Night.”

From its first half-hour to its fourth, “Talent” increased its 18-49 rating by 37 percent (to a 4.1 from a 3.0) and its overall viewership by 38 percent or 4.6 million persons (16.6 million vs. 12.0 million).

The strong audience for “America’s Got Talent” provided viewer sampling for NBC’s new Wednesday comedies, which aired in special preview telecasts from 10-11 p.m. ET.

At 10 p.m. ET, “Up All Night” (3.7/10 in adults 18-49, 10.9 million viewers overall) scored the #1 rating of the night in adults 18-49 and jumped 76 percent versus the 2.1 rating NBC averaged in this time period last season (“live plus same day,” non-sports).  In total viewers, “Up All Night” is currently the #2 telecast of the night, behind only the season finale of “America’s Got Talent.”  In total viewers, “Up All  Night” topped NBC’s slot average from last season by 52 percent (10.910 million vs. 7.188 million).  Versus the same night last year, “Up All Night” is up 54 percent versus NBC’s 2.4 rating in this time period from the first half-hour of an “Outlaw” preview.

Airing against CBS’s “Big Brother” season finale and ABC’s “Primetime: Celebrity Secrets,” “Up All Night” is #1 in the half-hour among ABC, CBS and NBC in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers. 

At 10:30 ET, a special preview of “Free Agents” averaged a 2.1/6 in adults 18-49 and 6.3 million viewers overall to finish #2 among ABC, CBS and NBC in the half-hour in all key ratings categories behind the concluding half-hour of CBS’s “Big Brother” finale. 

“Up All Night” and “Free Agents” are scheduled to premiere in their regular time periods, Wednesdays at 8 p.m. and 8:30 ET respectively, next Wednesday, August 21.

NBC is currently #1 for the night in adults 18-49,  total viewers and most other key categories.

 (source: NBC)