NBC dominated Wednesday w/


At 8 p.m. ET, “Minute to Win It” (2.0/7 in 18-49, 6.6 million viewers overall) finished within 1 share of the time-period lead in adults 18-49 and won the hour in total viewers versus CBS’s debut of “Big Brother Wednesday” and Fox’s “So You Think You Can Dance.”   “Minute to Win It” also led the highly competitive slot among the major networks in all key adult-male demos — men 18-34, men 18-49 and men 25-54. 

From its first half-hour to its second, “Minute to Win It” increased by 18 percent in 18-49 rating (to a 2.2 from a 1.8) and 22 percent or more than 1.3 million persons in total viewers (to 7.3 million from 5.9 million), the biggest increases among the major networks in the hour.  For its second half-hour from 8:30-9 p.m., “Minute to Win It” pulled within a tenth of a rating point of first place in adults 18-49 and ranked #1 in adults 25-54, total viewers and other key demos.

At 9 p.m. ET, “America’s Got Talent” (3.0/9 in 18-49, 11.2 million viewers overall) delivered the #1 18-49 and total-viewer results of the night.  “America’s Got Talent” won its time period in 18-49, total viewers and nearly all other key measures.  “Talent” took the hour by a margin of 30 percent in 18-49 (3.0 vs. 2.3 for Fox’s second-place “So You Think You Can Dance”) and by 43 percent or more than 4.8 million persons in total viewers (11.2 million vs. 6.3 million for CBS’s second-place “Criminal Minds” encore).

At 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (1.5/5 in adults 18-49, 6.0 million viewers overall) ranked #1 among the major networks in adults 18-49 and all other key demographics (pending updates).  In total viewers, it was “SVU’s” top-scoring episode in four weeks (since June 16).

In the 10:30 lead-in to local news, “Law & Order: SVU” delivered a 13 percent margin of victory in the key news demo of adults 25-54 (1.8 rating vs. a 1.6 for CBS’s “CSI: NY”). “SVU” is #1 among the major networks in every key ratings category in the 10:30 half-hour.

NBC is tied with Fox for #1 in primetime Wednesday night in adults 18-49 and is #1 head-to-head ahead of Fox for its two hours from 8-10 p.m.  NBC is also #1 outright for the night in total viewers, adults 25-54 and other key categories. 

(source: NBC)