NBC done: Broadcast upfront totals $8.1-$8.7 billion


Advertisers have committed between $8.1 billion and $8.7 billion to the five broadcast networks’ coming program schedules, according to estimates from Advertising Age, a gain over last year’s estimated $7.8 billion to $8.1 billion.

Said Michael Pilot, NBCU President/Sales and Marketing: “In a continued sign of the robust activity surrounding this year’s marketplace, NBC Universal has completed negotiations for both its NBC broadcast network and its passel of cable properties. It was a great upfront for the industry, and our results reflect that.”

For primetime, the NBC broadcast was able to secure commitments somewhere around $1.6 billion. NBC secured about $1.5 billion in last year’s marketplace, according to Ad Age estimates.

NBC Universal’s total take for the upfront — across cable and broadcast — was approximately $4 billion, according to the story, representing a slight increase from its total last year, when it was slightly under $4 billion.

NBC was able to score 7%+ in CPM increases, as predicted. CBS achieved CPM price increases of between 9% and 10%; ABC 8% to 9%; Fox gained price hikes anywhere from 8.5% to 9%; The CW scored a 7.5% increase over last year.