NBC falls short on Monday but 'The Event' building


At 8 p.m. ET, “Chuck” (1.9 rating, 5 share in adults 18-49, 5.4 million viewers overall) retained 95 percent of its rating from the prior week (1.9 vs. 2.0).  “Chuck” matched its 18-49 average for the May sweep earlier this year (1.9 vs. 1.9).  From its first half-hour to its second last night, “Chuck” grew by 11 percent in 18-49 rating (to a 2.0 from a 1.8) and by 13 percent in adults 18-34 (1.7 vs. 1.5). 

At 9 p.m. ET, “The Event” (2.4/6 in 18-49, 7.5 million viewers overall) built on its lead-in by 26 percent in 18-49 rating and 39 percent in total viewers.  “The Event” delivered a 41 percent increase versus NBC’s 1.7 18-49 rating for both the same night last year in this time period and for last season on average (non-sports “live plus same day”).  In total viewers, “The Event” is up 44 percent or 2.3 million persons versus NBC’s 5.178 million average in the slot last season.  “The Event” last night held steady half-hour to half-hour in adults 18-49 and other key categories.

“The Event” was the most time-shifted new series during premiere week, according to “live plus 3 day” ratings (which include time-shifted viewing through three days after the live telecast), which indicated 31 percent of “The Event’s” adult 18-49 viewing was accounted for by time-shifted viewing.  The premiere’s next-day “live plus same day” rating grew by 19 percent in “L+3” figures.

At 10 p.m. ET, “Chase” averaged a 1.7/5 in adults 18-49 and 5.8 million viewers overall.  “Chase” is up 13 percent versus NBC’s 1.5 average in the time slot during the traditional 2009-10 season and up 14 percent in total viewers versus last season’s 5.103 million (non-sports “live plus same day”).

NBC ranked #3 for the week in adults 18-49, matching its year-ago rating.  NBC averaged a 2.7/8 in 18-49 and 8.1 million viewers overall.

NBC is #2 season to date and up 4% year-ago levels, while CBS is up 7% and ABC and Fox are down by 13% each.

Versus the same night last year, NBC is up 5 percent in adults 18-49 (2.0 vs. 1.9) and 22 percent in total viewers (6.221 million vs. 5.096 million).

Monday Results (Notes on the competition to follow) (ABC carried the NFL in Boston and CW carried the game in Miami):

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source; NBC)