NBC Friday 'Dateline' tied for No. 1


At 8 p.m. ET, “Friends With Benefits” is currently delivering a 0.6/3 in 18-49 and 2.4 million viewers overall. 

At 8:30, a second episode of “Friends With Benefits” is currently averaging a 0.7/3 in 18-49 and 2.2 million viewers overall.  Pending updates, the 8:30 “Benefits” built on the 8 p.m. telecast by 17 percent in 18-49 rating.

From 9-11 p.m. ET, “Dateline NBC” is currently averaging a 1.2/4 in 18-49 and 5.8 million viewers overall. 

Pending updates, “Dateline” is tied for #1 in the time period among non-sports programs on ABC, CBS, NBC and CW in adults 18-49 and adults 25-54.  From its first half-hour to its fourth, “Dateline” is currently reporting growth of 50 percent in 18-49 rating (to a 1.5 from a 1.0) and 42 percent or nearly 2.0 million persons in total viewers (6.7 million vs. 4.8 million). 

(NOTE: Fast-affiliate ratings may be inflated for all networks by local coverage of NFL pre-season games):

(source: NBC)