NBC Friday encore "Who Do You Think You Are" tied for #1


At 8 p.m. ET, an encore telecast of “Who Do You Think You Are” averaged a 0.9/4 in 18-49, 3.7 million viewers overall.  “Who Do You Think You Are” is currently reporting NBC’s biggest overall audience in the time period in 10 weeks (since June 4).  In the time period, “Who Do You Think You Are” is tied for #1 among the major networks in men 25-54 (pending updates).

From 9-11 p.m. ET, “Dateline NBC” (1.2/4 in adults 18-49 and 5.0 million viewers overall) is currently matching its highest Friday rating in 18-49 in nine weeks (since June 11), pending updates.  Week to week, “Dateline” is currently up 20 percent in 18-49 (1.2 vs. 1.0) and 13 percent in total viewers (5.0 million vs. 4.4 million).  In the two-hour time period, “Dateline” is currently tied for #2 among the major networks in adults 18-49 and #2 outright in adults 25-54.

Friday Results (Some rating may be inflated by local NFL preseason coverage): NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)