From 9-11 p.m. ET, “Dateline NBC” (1.8/6 in adults 18-49, 6 million viewers overall) ranked #1 among ABC, CBS, NBC, Fox and CW in adults 18-49, adults 18-34, adults 25-54, all key adult-female demos and total viewers.
From its first hour to its fourth, “Dateline NBC” grew by 57 percent in 18-49 rating (to a 2.2 from a 1.4) and by 22 percent or 1.3 million persons in total viewers (7.4 million vs. 6.1). “Dateline” reported its highest 18-49 and total-viewer results for a Friday telecast in four weeks (since February 4).
“Dateline NBC” generated week-to-week gains of 29 percent in 18-49 rating (1.8 vs. 1.4) and 17 percent in total viewers (6.763 million vs. 5.765 million).
At 8 p.m. ET, “Who Do You Think You Are?” averaged a 1.2/4 in adults 18-49 and 6.1 million viewers overall.
In the time period, “Who Do You Think You Are?” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49, adults 25-54 and total viewers and tied for #1 in women 18-49.
For the night, NBC was #1 in adults 18-49. It’s the third time in five weeks NBC has ranked #1 or tied for #1 in 18-49 on a Friday night
(source: NBC)
