NBC Friday line-up w/ 'School Pride' and 'Dateline NBC' held position

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At 8 p.m. ET, “School Pride” averaged a 0.6/2 in adults 18-49 and 2.3 million viewers overall.  From its first half-hour to its second, “School Pride” grew by 20 percent in 18-49 rating (to a 0.6 from a 0.5).


From 9-11 p.m. ET, “Dateline NBC” reported a 1.3/4 in adults 18-49, 5.9 million viewers overall.  In total viewers, “Dateline” is up week to week by 19 percent (5.935 million vs. 4.969 million). 

Versus two weeks ago, “Dateline” is up 30 percent in 18-49 rating (1.3 vs. 1.0) and 28 percent in total viewers (5.935 million vs. 4.639 million).  This is the biggest overall viewership for “Dateline” in four weeks (since October 8).

From its first half-hour to its fourth, “Dateline NBC” grew by 27 percent in 18-49 rating (to a 1.4 from a 1.1) and 34 percent or 1.7 million persons in total viewers (6.7 million vs. 5.0 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)