NBC Friday 'School Pride' with feature film 'Enchanted' scores well


At 8 p.m. ET, “School Pride” averaged a 0.6/2 in adults 18-49 and 2.3 million viewers overall.

From 9-11 p.m. ET, the “NBC Movie of the Week” telecast of the 2007 Patrick Dempsey-Amy Adams feature film “Enchanted” delivered a 1.1/3 in adults 18-49 and 3.5 million viewers overall.  From its first half-hour to its fourth, “Enchanted” grew by 50 percent in 18-49 rating (to a 1.2 from a 0.8) and by 35 percent or 1.0 million persons in total viewers (3.9 million vs. 2.9 million).

For its second  hour from 10-11 p.m., “Enchanted” ranked #1 among ABC, CBS and NBC in adults 18-49, adults 18-34, men 18-49, men 18-34 and women 18-34 (tie).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)