NBC Friday w/ 'Dateline NBC' held its time slot


At 8 p.m. ET, an encore telecast of “Who Do You Think You Are” is currently averaging a 0.9/4 in 18-49 and 3.6 million viewers overall.  Pending updates, “Who Do You Think You Are” is up week-to-week by 50 percent in 18-49 rating (0.9 vs. 0.6) and 46 percent or 1.1 million persons in total viewers (3.6 million vs. 2.5 million).
From 9-11 p.m. ET, “Dateline NBC” is currently averaging a 1.0/4 in adults 18-49 and 4.9 million viewers overall.  “Dateline” is currently reporting its highest overall viewership for a Friday edition in four weeks (since July 30).  Pending updates, “Dateline” is up week to week in total viewers by 9 percent (4.9 million vs. 4.5 million).
From its first half-hour to its fourth, “Dateline” increased its 18-49 rating by 50 percent (to a 1.2 from a 0.8) and its overall viewership by 37 percent or 1.5 million viewers overall (to 5.6 million from 4.1 million).
(source: NBC)