NBC Friday 'Who Do You Think You Are?' earned No.2 in 18-49 demo

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At 8 p.m. ET, “Who Do You Think You Are?” (1.4/5 in adults 18-49, 6.6 million viewers overall) grew by 8 percent week to week in 18-49 rating (to a 1.4 from a 1.3) to earn NBC’s highest 18-49 rating in the time period since October 8.


In the time period, “Who Do You Think You Are?” is #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and total viewers, within a tenth of a point of first place in 18-49, and is #1 in adults 25-54 (tie), women 25-54 and women 18-49. 

From 9-11 p.m. ET, “Dateline NBC” reported a 1.4/5 in adults 18-49 and 5.7 million viewers overall.  In the time period, “Dateline” tied for #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and was #2 outright in adults 25-54, women 25-54 and women 18-49.

For the night, NBC tied for #1 in adults 18-49 among ABC, CBS, NBC, Fox and CW, giving NBC a share of the Friday lead for a second week in a row.

(source: NBC)