NBC game show 'Minute to Win' fourth-place


From 8-9 p.m. ET, “Minute To Win It” (1.2/4 in adults 18-49, 4.2 million viewers overall) jumped week to week by 33 percent in 18-49 rating (1.2 vs. 0.9) and 27 percent in total viewers (4.212 million vs. 3.310 million). 

In a highly competitive hour opposite Fox’s “American Idol,” CBS’s “Survivor,” ABC’s “The Middle” and CW’s “America’s Next Top Model,” last night’s “Minute” clocked its top 18-49 and total-viewer results in this time period since February 9.

At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.6/7 in adults 18-49, 8.7 million viewers overall) ranked #1 for the hour among ABC, CBS and NBC in adults 18-49 and is #1 or tied for #1 in all other key demographics.  “SVU” locked up its highest 18-49 rating since February 9 and biggest overall viewership since February 2.  “SVU” built on its encore results in the prior hour by 136 percent in 18-49 rating and 118 percent or 4.7 million persons in total viewers. 

From its first half-hour to its second, “SVU” grew by 4 percent in 18-49 rating (to a 2.6 from a 2.5) and 7 percent in total viewers (9.0 million vs. 8.4 million), while competing dramas on ABC and CBS were down half-hour to half-hour in both categories.  “SVU” led the 10:30 half-hour among ABC, CBS and NBC in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

In the 10:30 lead-in to local news, “Law & Order: Special Victims Unit” captured a 7 percent margin of victory in the key news demographic of adults 25-54 (with a 3.1 rating vs. a 2.9 for CBS’s second-place “Criminal Minds: Suspect Behavior”), reversing the order from the previous half-hour, when CBS held a 3 percent advantage (3.0 vs. 2.9). 
From 9-10 p.m. ET, a rebroadcast of “Law & Order: Special Victims Unit” averaged a 1.1/3 in adults 18-49 and 4.0 million viewers overall.  Week to week, the 9 p.m. “SVU” encore grew by 22 percent in 18-49 rating (to a 1.1 from a 0.9) and by 23 percent in total viewers (3.985 million vs. 3.238 million).  It’s NBC’s top 18-49 rating in the time period since February 23 and biggest overall audience since February 9.   

(source: NBC)