NBC gets win position Friday w/ 'Dateline NBC'


From 9-11 p.m. ET, “Dateline NBC” (1.9/6 in 18-49, 6.6 million viewers overall) led NBC to the nightlong win with “Dateline’s” top Friday rating in 18-49 since February 4 and biggest overall audience for a Friday telecast since March 25.  It’s also the highest rating for any non-sports Friday telecast on ABC, CBS, NBC, Fox or CW in six months (since March 11).  
Friday’s “Dateline NBC,” featuring a look back at 9/11 by NBC News Special Correspondent Tom Brokaw, ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in all key categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers. 

This marks the 10th week in a row and the 13th time in its last 14 telecasts that Friday’s “Dateline” has ranked #1 or tied for #1 in the slot among non-sports programs on ABC, CBS, NBC and Fox in adults 18-49. 

“Dateline NBC” is also the #1 program of the night on ABC, CBS, NBC, Fox or CW in adults 18-49 making this the 12th time this summer “Dateline NBC” has ranked #1 or tied for #1 among all non-sports Friday telecasts on ABC, CBS, NBC, Fox and CW.

In the 10:30 lead-in to local news, “Dateline NBC” delivered a 115 percent margin of victory in the key news demo of adults 25-54 (with a 2.8 rating vs. a 1.3 for ABC’s second-place “20/20”).  “Dateline” beat the ABC-CBS competition combined in the 10:30 half-hour in adults 25-54, adults 18-49 and most other key ratings categories.

At 8 p.m. ET, “Friends With Benefits” averaged a 0.8/3 in 18-49 and 2.8 million viewers overall.  At 8:30, a second episode of “Friends With Benefits” delivered a 0.8/3 in 18-49 and 2.4 million viewers overall.  Pending updates, these are the show’s two highest 18-49 ratings among its 12 telecasts to date.

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key ratings categories (pending updates).

(source; NBC)