NBC: Golden Globes ties #1 for the week


NBC has delivered year-to-year increases during the primetime week of January 7-13, gaining versus the same week last year by 10 percent in adults 18-49 and 4 percent in total viewers while ABC, CBS and Fox were each down year-to-year in both categories, according to “live plus same day” viewing data from Nielsen Media Research.

Sunday’s telecast on NBC of “The 70th Annual Golden Globe Awards” tied for the #2 primetime telecast of the week on ABC, CBS, NBC and Fox in adults 18-49 (tied with CBS’s “Big Bang Theory” and behind Fox’s Saturday primetime NFL telecast, rankings exclude sports pre- and post-game shows), while tying for #1 among non-sports programs for the week on those networks. The “Golden Globes” also ranked #1 outright among non-sports primetime programs on ABC, NBC, CBS and Fox in adults 18-34 and women 18-34, 18-49 and 25-54.

The 6.4 rating for the “Golden Globes” in 18-49 equals the highest for any non-sports primetime telecast on ABC, CBS, NBC or Fox since ABC’s “Academy Awards” telecast on February 26, 2012.

Also ranking among the top primetime programs of the week on those networks in 18-49 were Monday’s “Biggest Loser,” tied for #16; Wednesday’s “Chicago Fire,” tied for #23; Thursday’s “The Office,” tied for #23; and Wednesday’s “Law & Order: SVU,” tied for #25. Rankings exclude sports pre- and post-game shows.

For the season to date, NBC ranks #1 in adults 18-49 with a 20 percent increase over its year-ago rating (with a 3.0 versus last year’s 2.5). It’s the first time in nine years NBC has ranked #1 outright at this point in the season. NBC’s lead of 0.3 of a rating point so far this season (3.0 vs. 2.7 for #2 CBS) matches the biggest for any network at this point in the season in 10 years (since NBC led by 0.6 of a point at this time during the 2002-03 season).

In total viewers, NBC is up this season versus one year ago by 17 percent (8.7 million vs. 7.4 million). NBC is ahead of its year-ago season averages by double-digit percentages in every key ratings category.

Primetime averages for the week of January 7-13 in adults 18-49 are: CBS, 3.3/9; Fox, 2.9/8; NBC, 2.2/6; ABC, 1.9/5; and CW, 0.4/1. In overall total viewers, the weekly averages were: CBS, 13.3 million; Fox, 7.7 million; NBC, 6.8million; ABC, 6.4 million; and CW, 1.1 million.

Season to date averages through eight weeks are: NBC, 3.0/8; CBS, 2.7/8; Fox, 2.4/7; ABC, 2.3/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 11.4 million; NBC, 8.7 million; ABC, 8.0 million; Fox, 6.7 million; and CW, 1.8 million.

NBC highlights for the week of January 7-13

Monday: NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49 with the #1 show of the night on those nets, “The Biggest Loser” and the #1 show at 10 p.m. ET, “Deception.”

The 8-10 p.m. regular-slot debut of “The Biggest Loser” (2.4 rating, 6 share in adults 18-49, 6.4 million viewers overall) finished #1 among ABC, CBS, NBC and Fox in the time period in adults 18-49, adults 25-54 and other key demos. This regular-slot debut of “Loser” matched the show’s year-ago season premiere in 18-49 (2.4/6) and was up 9 percent versus last year’s finale (2.2/7).

From 10-11 p.m. ET, the premiere of “Deception” (2.0/5 in 18-49, 5.7 million viewers overall) was up versus NBC’s average in the time period last season by 25 percent in 18-49 rating (2.0 vs. 1.6) and up 11 percent in total viewers (5.657 million vs. 5.106 million).

Tuesday: The 8:30 p.m. ET edition of “Betty White’s Off Their Rockers” (1.9/5 in 18-49, 6.1 million viewers overall) scored the show’s highest 18-49 rating since its regular-slot premiere on Wednesday, April 4, 2012 (1.9) and matched the second-highest “Rockers” rating ever, behind only a telecast that followed the Betty White 90th Birthday special on Monday, Jan. 16, 2012. It was also the third-biggest total-viewer result ever for the series and a series high for an 8:30 “Rockers” in 18-49 and total viewers. At 8 p.m., “Off Their Rockers” (1.5/4 in 18-49, 5.6 million viewers overall) matched the show’s highest rating for an 8 p.m. telecast since Wednesday, April 25, 2012.

“Parenthood” (1.9/6 in 18-49, 5.3 million in total viewers) ranked #1 in the 10 p.m. ET hour over the drama competition on ABC and CBS in 18-49 and other key demographics for a fifth straight telecast. “Parenthood” was up week to week by 12 percent in 18-49 (to a 1.9 from a 1.7).

Wednesday: Matching their second-highest 18-49 ratings this season were “Chicago Fire” (2.2/6 in adults 18-49, 8.0 million viewers overall), “Law & Order: SVU” (2.1/5 in adults 18-49, 8.4 million viewers overall) and “Whitney” (1.4/4 in 18-49, 4.2 million viewers overall). “Chicago Fire” has now topped its premiere 1.9 rating three times, while no other new drama on ABC, CBS, NBC or Fox this season has topped its premiere rating even once. In total viewers, “SVU” captured its biggest overall audience since January 11, 2012.

Thursday: NBC delivered its top-rated non-sports Thursday since November 8, as: “30 Rock” (1.5/4 in 18-49, 3.8 million viewers overall) scored season highs in 18-49 and total viewers; an 8:30 p.m. ET “1600 Penn” encore (1.5/4 in 18-49, 4.0 million viewers overall) generated season highs for NBC comedy in the time period; “The Office” (2.2/6 in 18-49, 4.5 million viewers overall) earned its top results since November 8; the 9:30 “1600 Penn” regular-slot premiere delivered NBC’s top non-sports 18-49 rating in the slot since November 15; and “Rock Center with Brian Williams” (1.1/3 in 18-49, 3.8 million viewers overall) scored its top results in 18-49, 25-54 and total viewers since November 15.

Friday: Dateline NBC” (1.4/4 in 18-49, 5.7 million viewers overall from 9-11 p.m. ET) tied for #1 among ABC, CBS and NBC for its second hour from 10-11 p.m. in 18-49.

Sunday: “The 70th Annual Golden Globe Awards” (6.4/15 in adults 18-49, 19.7 million viewers overall) jumped year to year by 28 percent in 18-49 rating (to a 6.4 from a 5.0) and 17 percent or 2.8 million persons in total viewers (19.7 million vs. 16.9 million), to claim the biggest “Golden Globes” results in six years in both 18-49 and total viewers (since Monday, Jan. 15, 2007, 6.5/15 in 18-49, 20.0 million viewers overall). It’s also the second-highest-rated “Golden Globes” in nine years, trailing only the 2007 coverage between now and the Sunday, Jan. 25, 2004 telecast (9.9/23 in 18-49, 26.8 million viewers overall).

“The 70th Annual Golden Globe Awards” attracted NBC’s highest adult 18-49 and total-viewer results in the Sunday 8-11 p.m. ET time period, excluding sports, in nine years (since the 2004 “Globes” telecast). The “Golden Globes” coverage is also the season’s #1 awards program to date in 18-49 and total viewers ahead of such prior telecasts as ABC’s “CMA Awards,” “Emmy Awards” and “American Music Awards” and CBS’s “People’s Choice Awards.”

“The 70th Annual Golden Globe Awards” ranked #1 in its time period in adults 18-34, 18-49, 25-54, total viewers and other key demographics.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”