NBC had a sluggish Monday line-up,'The Event' dipped


At 8 p.m. ET, “Chuck” (1.9 rating, 5 share in adults 18-49, 5.3 million viewers overall) retained its full rating of the prior week.  “Chuck” matched its 18-49 average for the May sweep earlier this year (1.9 vs. 1.9). 

At 9 p.m. ET, “The Event” (2.2/6 in 18-49, 6.5 million viewers overall) built on its lead-in by 16 percent in 18-49 rating and 21 percent in total viewers.  “The Event” delivered a 22 percent increase versus NBC’s 1.8 18-49 rating for the same night last year in this time period and a 29 percent increase on last season’s 1.7 average in the slot (non-sports “live plus same day”).  In total viewers, “The Event” is up 25 percent or 1.3 million persons versus NBC’s 5.178 million average in the slot last season.  “The Event” last night held steady half-hour to half-hour in adults 18-49 and other key categories.

In the season’s first week, “The Event” added 27 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 4.60 rating from a 3.61).  Starting with no time-shifted viewing by using its “live only” rating as the base, “The Event” derived 35 percent of its “L+7” rating from time-shifted viewing (1.60 points of a 4.60 rating in L+7), making “The Event” the most time-shifted new primetime series on ABC, CBS, NBC or Fox during premiere week.

At 10 p.m. ET, “Chase” averaged a 1.5/4 in adults 18-49 and 5.0 million viewers overall.  “Chase” matched NBC’s 1.5 average in the time slot during the traditional 2009-10 season (non-sports “live plus same day”).  From its first half-hour to its second, “Chase” increased its 18-49 rating by 7 percent (to a 1.6 from a 1.5) while competing dramas on ABC and CBS were declining by 0.3-0.4 of a rating point (pending updates).

Note: For the Week: NBC tied for #3 for the week in adults 18-49, averaging a 2.4/7 in 18-49 and 7.0 million viewers overall.

In adults 18-49, NBC is tied for #2 season to date and up 4% year-ago levels, while CBS is flat and ABC and Fox are down by 10% each.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source; NBC)