NBC in cross-platform fall sked hype


Want a taste of the new NBC fall primetime lineup? Just channel-surf or go online, beginning Saturday. “The NBC Primetime Preview Show” should be pretty easy to find.

With “Must See TV” only a vague memory for the ratings-starved Peacock, NBC Universal is putting the 30-minute preview on pretty much all of its platforms to build some much-needed audience interest in NBC’s new shows. The program will be offered to NBC’s 232 television stations – “check local listings,” the announcement notes – as well as other NBCU entities such as USA, Syfy, Bravo, UniHD, Chiller, mun2, MSNBC, CNBC, Oxygen, Sleuth, NBC2Go, on-demand and broadband. NBC stations can also run it on their websites while NBC.com will also run it as well. In addition, the program will be screened on selected American Airlines flights, which the net notes is estimated to be shown on approximately 11,000 flights. So, that 306 airings over broadcast and cable platforms from August 6 through September 27, plus however many people click for the online and on-demand offerings.

The “lively 30-minute cavalcade will feature exclusive, behind-the-scenes views,” NBC promises. Joel McHale form the new comedy “Community” hosts the preview show.

In addition to Community, the show features material from NBC’s new shows “Trauma,” “Mercy” and “The Jay Leno Show,” along with the network’s returning shows.

NBC’s Fall 2009-2010 premiere week begins in earnest on Monday, September 21.

“The NBC Primetime Preview” is produced by the NBC Marketing Group.