For week 12, NBC is up versus the same week last year by 15% in 18-49
(2.3 vs. 2.0) and by 17% in total viewers (7.3 million vs. 6.2
million).
Season to date, NBC is up 24% in 18-49, having moved from #4 at this
point last year to #1 this year, and up 20% in total viewers. .
NBC’s 3.1 season average is its highest rating at this point in the
season in five years (since 2007).
For the Week:
* “Sunday Night Football” was the #1 primetime show of the week on
ABC, CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34,
adults 25-54, all key adult-male demos, women 18-34 and teens.
* NBC was up versus the same week last year in very key ratings
category.
Here are “live plus same day” weekly averages for Week 12…
Week 12 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week
2012…Diff NBC…2.0…2.3…Up 15% CBS…2.8…3.1…Up 11%
ABC…1.3…1.5…Up 15% Fox…1.9…1.6…Down 16%
Week 12 Total Viewers vs. Same Week Last Year Net…Week 2011… Week
2012…Diff
NBC…6.211 million …7.263 million…Up 17%
CBS…11.377 million…11.903 million…Up 5%
ABC…4.993 million …5.127 million…Up 3%
Fox…5.597 million …4.358 million…Up 22%
In 18-49 so far this season, NBC’s schedule includes:
* The #1 primetime series on the broadcast networks, Sunday Night
Football.
* 3 of primetime’s top 5 programs on the broadcast nets (#1 “SNF,”
#4 “The Voice” and #5 “Revolution”).
* The #1 unscripted series, The Voice.
* The #1 drama on the broadcast nets, #1 new series and #5 series
overall, Revolution.
* The #1 new comedy, Go On.
* The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.
NBC currently accounts for four of the top seven new shows of the fall
in 18-49:
1. Revolution, 5.0
2. Elementary, 3.3
3. Go On, 3.2
4. Nashville, 3.1
5. New Normal, 2.6
6T. Chicago Fire, 2.4
6T. 666 Park Ave., 2.4
In addition to being up for the season by 24 percent in 18-49 (3.1 vs.
2.5), NBC is up 20 percent in total viewers (8.8 million vs. 7.4
million) and up by double-digit percentages in all other key
categories. NBC is the only network among ABC, CBS, NBC and Fox
that’s up versus year-ago averages in 18-49, total viewers or any
other key measure.
Here are “most current” season averages thru 12 weeks…
Season to Date Adults 18-49 vs. Last Year Net…Season to Date 2011…
Season to Date 2012…Diff NBC…2.5…3.1…Up 24%
CBS…3.3…2.9…Down 12% ABC…2.6…2.5…Down 4%
Fox…3.3…2.4…Down 27%
Season to Date Total Viewers vs. Last Year Net…Season to Date
2011… Season to Date 2012…Diff
NBC…7.369 million …8.825 million…Up 20%
CBS…12.575 million…11.827 million…Down 6%
ABC…9.246 million …8.739 million…Down 5%
Fox…9.059 million …6.737 million…Down 26%