NBC launches “Fan It” as social media tie-in


“Fan It” is an initiative aimed at turning social media users into a viral promotional team for the network. It will launch 5/17, NBC said.

“A recommendation from a friend is infinitely more powerful than any message we can put out through conventional marketing channels,” said Adam Stotsky, president of NBC Entertainment Marketing.

After signing up on NBC’s website and logging in to their Facebook, Twitter, MySpace or MyNBC accounts, participants earn points through activities such as chatting about series and steering friends to NBC-related links.

The points can be redeemed for rewards including sneak previews of shows, NBC merchandise and entry into a sweepstakes to win big-ticket items such as attendance at the finale of “The Biggest Loser” or a prop from “The Office,” the network said.

A social-media promotion this season for “Chuck” gave a fan, David Paul of Turlock, CA, the chance to have his photo included in one of the title character’s flash-of-brilliance sequences in the May 25 finale.

The “Fan It” initiative extends through the 2010-11 season and will involve new and returning shows. NBC will provide more detail more in its upfront in NYC 5/17.