NBC line-up Thursday lands fourth-place w/ repeats

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At 8 p.m. ET, an encore telecast of “Community” (0.8/2 in 18-49, 2.6 million viewers overall) is up week to week by 33 percent in 18-49 rating (to a 0.8 from a 0.6) and 28 percent in total viewers (2.639 million vs. 2.061 million).  Note that on average this season, “Community” originals have been adding 39 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  


At 8:30 ET, a rebroadcast of “Parks and Recreation” (0.9/2 in 18-49, 2.4 million viewers overall) generated week-to-week gains of 29 percent in 18-49 rating (to a 0.9 from a 0.7) and 34 percent in total viewers (2.358 million vs. 1.765 million).  Keep in mind that on average this season, original telecasts of “Parks” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
 
From 9-9:31 p.m. ET, an encore telecast of “The Office” (1.1/3 in 18-49, 2.6 million viewers overall) is up versus the prior week by 10 percent in 18-49 rating (to a 1.1 from a 1.0).  “The Office” built on its lead-in by 22 percent in 18-49 rating.  In the time period, “The Office” is tied for #2 among ABC, CBS, NBC, Fox and CW in adults 18-34 and men 18-34.  Note that on average this season, “Office” originals have been adding 43 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  
 
At 9:31 ET, a rebroadcast “Whitney” (0.9/2 in 18-49 and 2.3 million viewers overall) delivered week-to-week gains of 13 percent in 18-49 rating (to a 0.9 from a 0.8) and 11 percent in total viewers (2.250 million vs. 2.022 million).  Keep in mind that on average this season, “Whitney” originals have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.     
From 10-10:31 p.m. ET, an encore telecast of “The Office” averaged a 0.7/2 in 18-49 and 1.8 million viewers overall.  
 
At 10:31 ET, a rebroadcast “Up All Night” (0.7/2 in 18-49, 1.9 million viewers overall) retained 100 percent of its 18-49 lead-in from “The Office” and grew by 2 percent in total viewers.  Keep in mind that on average this season, “Up All Night” originals on Wednesday nights have been adding 47 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.     

(source; NBC)