NBC Universal’s Local Media group, the operation anchored by its O&O TV stations, announced its second major investment in the last two months, acquiring the marketing and promotional assets of Skycastle Entertainment. The new unit will function as a stand-alone business within NBC Local Media and focus on developing and producing customized 360-degree marketing and promotional solutions for the group’s advertising partners. The purchase price was not disclosed.
"This is a key acquisition and consistent with our strategy to expand our capabilities beyond our local television stations. Our stations have worked closely with Skycastle for years, and their services were critical in terms of fulfilling some of our most important sales deals. As our clients look for more integrated and custom marketing solutions, it only makes sense to bring this resource in-house and have a unit specifically dedicated to creating and executing these types of local multi-platform initiatives," said John Wallace, President, NBC Local Media.
NBC Local Media acquired LX.TV in late January (1/30/08 TVBR #20).