NBC modest Thursday w/ ‘The Office’ and ‘’30 Rock’; ‘Leno’ solid


From 8-8:30 p.m. ET, “Community” averaged a 1.7/5 in 18-49 and 3.9 million viewers overall.  Returning to the schedule with its first original in three weeks, “Community” is currently tied for #1 among the major networks in the slot in men 18-34.

From 8:30-9 p.m. ET, a special edition of “30 Rock” (1.9/6 in 18-49, 4.2 million viewers overall) built on its lead-in by 12 percent in adults 18-49.   

At 9 p.m. ET, “The Office” (3.3/9 in 18-49, 6.4 million viewers overall) won the time period in adults 18-49, adults, men and women 18-34 and other key demos over CBS’s “CSI,” ABC’s “Private Practice” and Fox’s “Fringe.”  “The Office” is the #2 show of the night in adults 18-49 and the #1 show in adults, men and women 18-34 and men 18-49.

At 9:31 p.m. ET, “30 Rock” (2.5/7 in 18-49, 5.2 million viewers overall) ranked #2 in the time period in adults 18-49 and #1 in men 18-49 and adults, men and women 18-34.  “30 Rock” is the #2 show of the night on the major networks in adults, men and women 18-34 behind only “The Office” (pending updates). 

At 10 p.m., “The Marriage Ref” averaged a 1.9/5 in 18-49 and 4.3 million viewers overall.  In the time period, “The Marriage Ref” is #2 among the major networks in all key demographics — adults, men and women 18-34, 18-49 and 25-54.
On the Other Networks:

With no original GREY’S ANATOMY on the ABC lineup, CBS (3.1/9) took the night by a comfortable margin.  The star of CBS’s Thursday schedule is SURVIVOR: HEROES VS. VILLAINS (3.6/11 at 8 p.m.), which is down 5% vs. last week’s 3.8, but up a tenth of a point vs. its 3.5 on the same night last year.  CBS can’t rival that 8 p.m. result through the rest of the night despite the absence of original GREY’S ANTOMY competition at 9, where CBS’s CSI (a second-place 2.8/9, matching the series low for an original) is currently losing the hour overall to NBC’s comedies (though CSI leads the 9:30 half-hour).  At 10 p.m., THE MENTALIST (a first-place 3.0/8) is currently at a series low for a regular-slot original.  Versus its prior original (3.5/10 on April 8), MENTALIST is down 14%.  

Fox (2.3/7) is #2 for the night, but with drop-offs versus last week, when there was less original competition.  Last night’s BONES (a second-place 2.5/7 at 8 p.m.) is down 14% from last week’s 2.9 and FRINGE (a fourth-place 2.1/6, 84% retention of BONES) is off by 16% versus its week-ago 2.5.

ABC’s FLASHFORWARD (a fourth-place 1.6/5 at 8 p.m.) showed a glimmer of life, improving on last week’s series low 1.4 by 14%.  The FLASHFORWARD track since its March 18 return is: 1.9, 1.8, 1.5, 1.6, 1.4, 1.6.  Rather than run a GREY’S ANTOMY repeat at 9 p.m. for a third week in a row, ABC shifted the GREY’S encore to 10 p.m. (a third-place 1.3/4) and tried an original PRIVATE PRACTICE in the regular GREY’S SLOT, resulting in a third-place 2.3/6 in a slot where the last four GREY’S originals have averaged a 3.8.  Results suggest PRIVATE PRACTICE would still have trouble standing on its own without a GREY’S lead-in, even after more than a year in the post-GREY’S slot.

CW’s VAMPIRE DIARIES (a fifth-place 1.5/5 at 8 p.m.) finished within 0.3 of a point of third place in the hour.  At 9 p.m., CW’s SUPERNATURAL (a fifth-place 1.3/3) is currently retaining 87% of its lead-in from VAMPIRE.  If that figure stands in official nationals, it will be the highest retention of an original VAMPIRE to date for SUPERNATURAL. 

In Late-Night Metered Markets Thursday night:
“The Tonight Show with Jay Leno” (2.8/7 in metered-market households) topped CBS’s “Late Show with David Letterman” (2.7/7) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.5/5) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/3; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore telecast) trailed CBS’s first-run “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore telecast) tied the first-run “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore telecast and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.   

(source: NBC)