NBC new legal drama 'Harry's Law' loved by viewers


At 10 p.m. ET, week three of “Harry’s Law” (2.1/6 in adults 18-49, 10.9 million viewers overall) maintained its week-two rating in adults 18-49 and is the only new drama this season on ABC, CBS, NBC or Fox to finish within a tenth of a rating point of its premiere result (2.2/6) in its third week on the air.  In total viewers, “Harry’s Law” is up versus last week by 4 percent (10.864 million vs. 10.430 million).

Last night’s telecast of “Harry’s Law” grew by 5 percent from half-hour to half-hour in 18-49 rating (to a 2.1 from a 2.0) and by 3 percent in total viewers (11.0 million vs. 10.7 million) in a time slot that usually sees half-hour to half-hour declines.

In the time period, “Harry’s Law” finished #1 among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and most other key categories opposite rebroadcasts of ABC’s “Castle” and CBS’s “Hawaii Five-0.”  This is the third consecutive week “Harry’s Law” has ranked #1 in total viewers.

In its three weeks on the air, “Harry’s Law” has earned NBC’s three best 18-49 ratings in the time period since November 1, 2010 and attracted the network’s three biggest overall audiences in the slot, excluding Olympics, in 16 months (since September 14, 2009).  Last night’s telecast is up 40 percent versus NBC’s 1.5 non-sports “live plus same day” average in the time slot during the traditional 2009-10 season and up 113 percent in total viewers (10.864 million vs. 5.103 million). 

In the 10:30 lead-in to local news, “Harry’s Law” delivered a 25 percent margin of victory in the key news demo of adults 25-54 (3.0 vs. 2.4 for CBS’s #2 “Hawaii Five-0” encore).  “Harry’s Law” also led the 10:30 half-hour in adults and men 18-34; adults, men and women 18-49; men and women 25-54; and total viewers.

At 9 p.m. ET, week three of “The Cape” averaged a 1.5/4 in 18-49 and 5.3 million viewers overall, finishing within 0.1 of a point of last week’s week-two result.  Last night’s telecast of “The Cape” maintained its 18-49 rating from half-hour to half-hour and is up by 4 percent in total viewers (5.4 million vs. 5.2 million).

At 8 p.m. ET, “Chuck” delivered a 1.7 rating, 5 share in adults 18-49 and 5.6 million viewers overall.

(source: NBC)