NBC News launches “What’s your iCue?


NBC News announced the launch of "What’s Your iCue?," a social media application for Facebook. Built incorporating the archives of NBC News and developed by NBC Learn, the educational arm of NBC News that produces www.icue.com, "What’s Your iCue?" is a video trivia game that allows players to test their knowledge on a wide range of topics.

"What’s Your iCue?" is a video based trivia game set against a 30 second clock. Players answer a multiple-choice question that corresponds with a short video clip from the NBC News archives. Trivia categories include "In
the News," which features questions on current events and iconic news stories, "Innovation and Technology," "History," and "Arts and Culture."

More trivia categories are planned for 2009. The faster a player answers correctly, the higher the score.

Users also have the option of watching full-length NBC News videos in the flipable "Cue Card" video player, and can share the videos with friends or post them to their Facebook profile.  The game makes the most of the
Facebook social network by allowing users to play against friends in real-time and even create competing trivia teams as part of team play. 

Lexus has signed on as an exclusive ad partner for the launch. The Lexus program is the first delivered by appssavvy, a direct sales team for social media applications, under its exclusive, strategic advertising partnership with NBC News’ iCue announced last month. Advertisers and agencies interested in marketing through the iCue application can reach appssavvy’s direct sales team at [email protected].