NBC upgraded its iPad so users can watch entire shows on their tablets. The network held off on featuring full episodes when the app was first released in June. Fans can now watch all the content available on nbc.com on their NBC iPad app. That includes “pretty much everything” on the network, though the standard is to offer the five most recently aired shows, Vivi Zigler, president of NBC Universal Digital Entertainment, told Mashable.
Though other networks, including FOX, ABC and CBS, have offered full shows on their iPad apps for more than a year, Zigler says NBC “wanted to understand the business model mechanism” of the iPad before it moved forward.
Before the 9/8 upgrade, the app featured short clips from the network, but not full episodes. The new app also offers customization features that let you follow a show and have it automatically update in the app, rather than having to search for a new episode.