NBC, older demo series 'Harry's Law' third-place

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At 8 p.m. ET, “Up All Night” (2.3/7 in adults 18-49, 5.6 million viewers overall) grew week to week by 10 percent in 18-49 rating (to a 2.3 from a 2.1) and 5 percent in total viewers (5.598 million vs. 5.315 million). 


Last night’s telecast of “Up All Night” is up 77 percent versus the 1.3 rating NBC averaged in this time period last season (“live plus same day,” non-sports), despite intense time-period competition that included Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “The Middle.”  In total viewers, “Up All  Night” topped NBC’s slot average from last season by 17 percent (5.598 million vs. 4.804 million).

Versus NBC’s result in the half-hour on the same night last year, “Up All Night” is up by 64 percent (2.3 vs. 1.4). 

In the highly competitive time period, “Up All Night” is #2 in the half-hour among ABC, CBS and NBC in adults 18-34, men 18-34 (tie) and women 18-34.   

At 8:30 ET, “Free Agents” averaged a 1.0/3 in adults 18-49 and 3.3 million viewers overall against slot competition that included the second half-hour of Fox’s “X Factor,” the second half-hour of CBS’s “Survivor” and ABC’s “Suburgatory.”   Versus the prior week, “Up All Night” is even in 18-49 rating and up 6 percent in total viewers (3.254 million vs. 3.072 million), pending updates.
 
At 9 p.m. ET, “Harry’s Law” (1.2/3 in adults 18-49, 8.4 million viewers overall) delivered a season high in total viewers, generating NBC’s top total-viewer result in the time period on an in-season Wednesday since February 2. 

“Harry’s Law” maintained its 18-49 rating of weeks one and two of the new television season and grew week to week in total viewers by 11 percent (to 8.448 million from 7.630 million).  In total viewers, “Harry Law” so far this fall has delivered NBC’s three biggest audiences in the time period on an in-season Wednesday since February 2.   Versus NBC’s total-viewer average in the time slot last season, this week’s “Harry’s Law” was up 47 percent (8.448 million vs. 5.752 million, “live plus same day,” non-sports).

At 10 p.m. ET, “Law & Order: Special Victims Unit” averaged a 2.1/6 in 18-49 and 8.0 million viewers overall.  “SVU” built on its lead-in by 75 percent in 18-49 rating while competing dramas on ABC and CBS were down versus their lead-ins.  “SVU” matched its 18-49 rating of last week and grew 10 percent week to week in total viewers (to 7.981 million from 7.236 million). 

Last night’s “SVU” also grew from its first half-hour to its second by 5 percent in 18-49 rating (to a 2.2 from a 2.1) and 3 percent in total viewers (8.1 million vs. 7.9 million) while rival dramas on ABC and CBS declined in both categories.

(source; NBC)