NBC Local Media, the division of NBC Universal that operates its local O&O television stations, has acquired LX.TV, describes as a “leading producer of local entertainment programming. Terems were not disclosed, but NBC Local Media President John Wallace says LX-TV will produce cultural and lifestyle programming for the numerous local media platforms operated by the O&Os.
"This is a significant investment in our Local Media Division," said Wallace. "As we continue to grow our business outside of the traditional television space, one of our priorities has been to increase our local content production, with a particular focus on lifestyle and cultural programming. We worked with LX.TV on several projects at WNBC, and their understanding of the local marketplace and what appeals to the young urban audience – not just in New York, but beyond – makes them a great fit for our division," he said.
LX.TV, which began distributing its local entertainment content exclusively online, moved into broadcasting when its New York real estate show “OpenHouseNYC” began airing on NBC O&O WNBC-TV (Ch. 4) NYC in January 2007. Since then, WNBC has also added the New York lifestyle show “LX.TV 1st Look” to its programming lineup.