NBC plans for broadcasts of Olympic proportions


Should an avid sports fan somehow forego sleep for 17 days to watch the Beijing Olympic Games 24 hours a day, they would still fall far short of seeing everything. NBC Universal says it will be presenting an average of over 212 hours of programming per day on its seven broadcast and cable networks, plus NBCOlympics.com. That’s 3,600 hours of Olympic coverage, about a thousand hours more than every Summer Olympics telecast to date from 1960 through 2004. The NBCU networks will provide coverage of every one of the 34 Summer Olympics sports, from the most popular to the most obscure. And because of the favorable time zone location for this Olympics, NBCU says it will have 2,900 hours of live coverage. “The enormity of what we’re doing just blows me away,” said Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBCU’s Olympic coverage.