NBC plays Wildcard for a win

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The NFL Wildcard games on NBC and Fox were both strong ratings draws, but the San Diego-Indianapolis game on NBC was far and away the bigger draw than Philadelphia-Minnesota on Fox and gave the Peacock net a rare win in both Household ratings and the key 18-49 demo.


For the New Year’s week, NBC scored an HH rating of 5.7 and a 10 share, with CBS at 5.3/9, Fox 5.2/9, ABC 3.9/6, Univision 1.7/3, MyNetworkTV 1.0/2, CW 0.8/1, Telemundo 0.5/1, Ion and TeleFutura 0.4/1 and Azteca America 0.1/0.

In 18-49 it was NBC, Fox, ABC, CBS, Univision, MyNetworkTV, Telemundo, CW, TeleFutura and a tie by Ion and Azteca America.

Here are the week’s top 20 shows.

 

Nielsen Television Index Ranking Report

Network primetime (Live + SD) week of 12/29/08 – 01/04/09
Rank Program Network HH Rating HH Share 2+ Audience (000)
1 NBC NFL PLAYOFF GAME 2(S) NBC 16.1 27 27792
2 NBC NFL PLAYOFF PRE-KICK2(S) NBC 13.1 23 21865
3 FOX NFC WILDCARD POST GME(S) FOX 9.8 16 16416
4 DESPERATE HOUSEWIVES ABC 8.8 13 14394
5 60 MINUTES CBS 8.1 13 12322
5 NCIS CBS 8.1 13 13433
7 COLD CASE CBS 7.9 12 12673
8 ALLSTATE SUGAR BOWL(S) FOX 7.8 13 13369
9 CSI: MIAMI CBS 7.3 12 11357
10 TWO AND A HALF MEN CBS 7.2 11 11867
11 MILLION DOLLAR PASSWORD CBS 6.7 10 10414
12 KENNEDY CENTER HONORS(S) CBS 6.6 11 10513
13 EXTREME MAKEOVER:HM ED-8P ABC 6.4 10 10935
14 SUPERSTARS OF DANCE 1/4(S) NBC 6.3 10 10553
15 LAW AND ORDER:SVU 12/30(S) NBC 6.2 10 9624
16 UNIT, THE CBS 6.0 10 9729
17 BROTHERS & SISTERS ABC 5.9 10 9093
18 CSI SPECIAL(S) CBS 5.8 9 9760
18 LAW AND ORDER:SVU NBC 5.8 10 8881
20 DEAL OR NO DEAL 1/1(S) NBC 5.7 9 9488
Source: The Nielsen Company