NBC has finished #1 in adults 18-49 for week three of the 2012-13 television season, giving the network wins in each of the season’s first three weeks for the first time since 2002. Led by “Sunday Night Football,” “The Voice,” “Revolution” and “Go On,” NBC delivered an average 2.9 rating, 8 share in adults 18-49 and 8.1 million viewers overall for the primetime ratings week of October 8-14, according to “live plus same day” viewing figures from Nielsen Media Research.
The 2.9 rating in 18-49 marks NBC’s highest week-three rating in five years, since 2007. NBC’s season has also included the networks highest week-one and week-two ratings in four years.
NBC is up versus its week-three rating of last year in every key
ratings category, including gains of 16 percent in 18-49 (with a 2.9
rating vs. a 2.5) and 12 percent in total viewers (8.1 million vs. 7.3
million), making NBC the only network among ABC, CBS, NBC or Fox up
year to year in either of those categories for a third week in a row.
It’s the first time in six years (since 2006) that NBC has delivered gains versus the prior year during each of the season’s first three weeks.
For the week, NBC is #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 and all other key demographics. NBC has now finished #1 among ABC, CBS, NBC and Fox in 18-49 for six weeks in a row for the first time since the summer of 2008 and has been #1 or tied for #1 for 10 of the last 12 weeks.
NBC’s week-three schedule included the week’s #1 series in 18-49 (“Sunday Night Football”), the week’s #1 unscripted telecast (the Monday edition of “The Voice,” also tied for #3 overall), the #1 new series (“Revolution”) and the #1 new comedy (tied, “Go On”).
NBC’s Packers-Texans “Sunday Night Football” coverage delivered the #1 primetime rating of the week on ABC, CBS, NBC and Fox in total viewers, adults 18-34, 18-49 and 25-54 and all key adult-male categories. “Sunday Night Football” has now been #1 in 18-49 for six of six weeks so far this NFL season. In 18-49, top NBC programs for the week included “Sunday Night Football (#1), Monday’s “The Voice” (tied for #3), Tuesday’s “The Voice” (tied for #5), “Revolution” (tied for #12) and “Go On” (tied for #21) (rankings exclude sports pre- and post-game shows).
“The Voice” was the #1 primetime show of the week on ABC, CBS, NBC and Fox in women 18-34, 18-49 and 25-54.
Primetime averages for the week of October 8-14 in adults 18-49 were: NBC, 2.9/8; CBS, 2.1/6; Fox, 2.1/6; ABC, 2.0/6; and CW, 0.8/2. In overall total viewers, the weekly averages were: CBS, 9.7million; NBC, 8.1 million; ABC, 8.0 million; Fox, 6.1 million; and CW, 2.0 million.
Season to date averages through three weeks are: NBC, 3.0/9; CBS, 2.6/7; Fox, 2.5/7; ABC, 2.3/7; and CW, 0.5/1. In overall total viewers, the weekly averages were: CBS, 11.0 million; ABC, 8.6 million; NBC, 8.4 million; Fox, 6.5 million; and CW, 1.3 million.
NBC highlights for the week of October 8-14
* NBC won Monday among ABC, CBS, NBC and Fox in adults 18-49 and all other key demos, with “The Voice” delivering the #1 rating of the night in 18-49 and “Revolution” winning among ABC, CBS and NBC in all key demos at 10. NBC has won the first three Mondays of the official broadcast season among ABC, CBS, NBC and Fox in 18-49 with regular programming for the first time in 25-year history of people meters.
* Monday’s “The Voice” scored the show’s highest 18-49
rating on any night of the week since March 12. “The Voice”
won its time period among ABC, CBS, NBC and Fox in 18-49 by margins of
71 percent over CBS’s comedy lineup and 118 percent over ABC’s
“Dancing With the Stars.”>
* Also on Monday, “Revolution” won the time period ahead of CBS’s “Hawaii Five-0” and ABC’s “Castle” in every key demographic for a fourth week in a row, capturing 18-49 margins of 36 percent over “Castle” and 58 percent over “Hawaii Five-0.”
* In “live plus three day” results, “Revolution” grew by 1.48 points in 18-49 versus its “live plus same day” rating, giving the four telecasts of “Revolution” to date NBC’s four biggest increases ever when going from L+SD to L+3.
* NBC won Tuesday night in 18-49, with “The Voice” up week to week by 50 percent, “Go On” up 24 percent, “The New Normal” up 18 percent and “Parenthood” up 25 percent. It was NBC’s first win on a fall Tuesday with regular programming since December 2010.
* Tuesday’s “The Voice” was the #1 show of the night in 18-49 and won its time period over CBS’s “NCIS” by a 32 percent margin.
* Tuesday’s “Go On” finished within 0.3 of a point of the
time-period lead in 18-49.>
* Also on Tuesday, “Parenthood” earned its highest 18-49 rating since November 2011 to tie for #1 among ABC, CBS and NBC in the hour.
* With its Tuesday win, NBC ranked #1 among ABC, CBS, NBC and Fox in 18-49 for a third straight night, the first time the network has led in season with regular programming for three straight nights since November 2003.
* On Wednesday, “Guys With Kids” built on its 18-49 lead-in by 27 percent, the best performance relative to lead-in for an 8:30 p.m. ET comedy on ABC, CBS, NBC or Fox so far this season.
* Wednesday’s “Law & Order: SVU” improved by 80 percent on NBC’s average in the time period last season in 18-49.
* Also on Wednesday, the debut of “Chicago Fire” built on its 18-49 lead-in by 6 percent and grew versus NBC’s average in the time period last season by 19 percent.
* On Thursday, NBC News analysis of the Vice Presidential debate outscored ABC, CBS and Fox in 18-49, 25-54 and total viewers.
* On Friday, a “Voice” encore scored NBC’s highest non-sports 18-49 rating in the time period since March.
* Friday’s “Grimm” matched the show’s highest Friday 18-49 rating since January, scoring the #1 18-49 rating of the night for a scripted program on NBC, CBS, ABC and Fox for a third straight week.
* Also on Friday, “Dateline NBC” matched its highest 18-49 rating for a Friday telecast since June.
* NBC won Sunday night among ABC, CBS, NBC and Fox in all key categories, as NBC’s Packers-Texans “Sunday Night Football” telecast scored the best 18-49, total-viewer and household results ever for a week-six edition of “Sunday Night Football,” and best for an NFL primetime week-six game in 12 years.
Ratings reflect “live plus same day” data unless otherwise
noted. Season-to-date figures are averages of “live plus seven
day” data except for the two most recent weeks, which are ”
live plus same day.”
Additional NBC highlights for the week of October 8-14:
On Monday, Oct. 8 from 8-10:01 p.m. ET, “The Voice” (4.8 rating, 12 share in adults 18-49, 12.9 million viewers overall) delivered its highest 18-49 rating on any night of the week since Monday, March 12 (5.2), topping last month’s season premiere (4.2) and last May’s season finale (4.4). This week’s telecast delivered the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49 and other key demos, winning the time period head to head versus CBS’s comedies by 71 percent (4.8 vs. 2.8) and ABC’s “Dancing With the Stars” by 118 percent (4.8 vs. 2.2). “The Voice” delivered growth throughout its time period, generating this track in 18-49 rating: 4.1, 4.8, 5.0, 5.4, for a gain of 1.3 rating points or 32 percent from the show’s first half-hour to its fourth. In total viewers, the increase is 18 percent or 2.1 million persons (13.7 million vs. 11.6 million). “The Voice” was up 60 percent versus NBC’s 18-49 average in the time period last season (4.8 vs. 3.0) and up 48 percent in total viewers (12.9 million vs. 8.7 million). Versus its averages for the show’s final four Monday telecasts last spring, “The Voice” is up 30 percent in 18-49 (4.8 vs. 3.7) and up 27 percent in total viewers (12.9 vs. 10.1 million).
Monday at 10:01 p.m. ET, “Revolution” (3.0/8 in adults 18-49, 8.0
million viewers overall) ranked #1 among ABC, CBS and NBC in adults
18-49 and all other key demographics for a fourth week in a row. ”
Revolution” retained 94 percent of the prior week’s 3.2
rating. “Revolution’s” 18-49 margin of victory in the
hour was 36 percent versus ABC’s “Castle” (2.2) and 58 percent
versus CBS’s “Hawaii Five-0” (1.9). “Revolution” WAS
up 88 percent versus NBC’s average in the time period last season
in 18-49 rating (3.0 vs. 1.6, L+SD non-sports) and up 57 percent in
total viewers (8.0 million vs. 5.1 million).>
Note that “Revolution” has started out as a highly time-shifted show, last week adding 1.48 rating points to its L+SD 3.04 in “live plus three day” results (4.52). “Revolution” has now delivered NBC’s four biggest increases going from L+SD to L+3: 1.36 for its premiere, 1.74 for week two, 1.64 for week three and 1.48 for week four.
NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, winning six of six half-hours among those networks. NBC has now won the first three Mondays of the official broadcast season among the broadcast networks in adults 18-49 with regularly scheduled programming for the first time in people meter history (since September 1987).
On Tuesday, Oct. 9, from 8-9:01 p.m. ET, “The Voice” (4.5/13 in 18-49, 12.2 million viewers overall) jumped 50 percent versus the prior week’s Tuesday edition, a recap episode (4.5 vs. 3.0) and was up week to week by 44 percent or 3.7 million persons in total viewers (12.189 million vs. 8.481 million), to achieve three-week highs for the Tuesday edition of “The Voice” in both categories. “The Voice” scored the #1 18-49 rating of the night on ABC, CBS, NBC and Fox, winning the time period by a 32 percent margin (with a 4.5 rating vs. a 3.4 for CBS’s second-place “NCIS”). “The Voice” grew by 0.8 of a point in 18-49 from half-hour to half-hour (to a 4.9 from a 4.1) and by 15 percent or 1.7 million persons in total viewers (13.0 million vs. 11.3 million). “The Voice” was up 125 percent versus NBC’s average in the time period last season in 18-49 rating (4.5 vs. 2.0) and up 99 percent in total viewers (12.2 million vs. 6.1 million).
Tuesday from 9:01-9:31 p.m. ET “Go On” (2.6/7 in 18-49, 6.6 million viewers overall) jumped 24 percent week to week in 18-49 rating (to a 2.6 from a 2.1) and 14 percent in total viewers (6.6 million vs. 5.8 million). This week’s “Go On” ranked #3 in the slot among ABC, CBS, NBC and Fox in adults 18-49, within a tenth of a rating point of Fox’s “The New Girl” and within 0.3 of point of #1 “NCIS.” “Go On” also tied for #1 in the half-hour among those networks in women 18-49.
Tuesday at 9:31-10 p.m. ET, “The New Normal” (2.0/5 in 18-49, 4.9 million in total viewers) grew week to week by 18 percent in 18-49 rating (2.0 vs. 1.7) and 8 percent in total viewers (4. 9 million vs. 4.5 million). .
Tuesday at 10 p.m. ET, “Parenthood” (2.0/5 in 18-49, 5.0 million in total viewers) tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, equaling CBS’s “Vegas” (after trailing that show by 0.4 of a point one week earlier and by 0.7 of a point two weeks earlier). “Parenthood” led the hour outright among those networks in adults 18-34, women 18-34 and women 18-49. “Parenthood” scored its highest 18-49 rating since November 29, 2011 (2.1). “Parenthood” was up week to week by 25 percent in 18-49 rating (to a 2.0 from a 1.6) and by 14 percent in total viewers (5.0 million vs. 4.4 million). Keep in mind that last season, “Parenthood” originals added an average of 47 percent to these next-day “live plus same day” ratings in 18-49 when Nielsen reported “live plus seven day” results.
NBC finished #1 for the night in adults 18-49 with all four shows up substantially week to week. Versus the same night last year, NBC was up 45 percent (2.9 vs. 2.0), while ABC, CBS and Fox were down. It was NBC’s first fall Tuesday win in 18-49 with regular programming since December 14, 2010 (“Minute to Win It” and “Biggest Loser 10” finale).
With Tuesday’s #1 finish, NBC won a third consecutive nights in
18-49 among ABC, CBS, NBC and Fox (Sunday, Monday and Tuesday) for the
first time during the regular season and with regularly schedule
programming since November 2003 — Nov. 12-14, 2003
On Wednesday, Oct. 10, from 8-8:30 p.m. ET, “Animal Practice”
averaged a 1.1/3 in 18-49 and 3.8 million viewers overall in a highly
competitive time period versus Fox’s “The X Factor,” CBS’s “Survivor,” ABC’s “The Middle” and CW’s premiere of “Arrow,” plus playoff baseball on cable
Wednesday from 8:30-9 p.m. ET, “Guys With Kids” (1.4/4 in 18-49, 4.2 million viewers overall) built on its 18-49 lead-in by 27 percent, the biggest build on lead-in for any 8:30 comedy on ABC, CBS, NBC or Fox so far this season. “Guys With Kids” has now built on its lead-in with three of three telecasts in this slot, while no 8:30 comedy on ABC, CBS or Fox this season has built on its 18-49 lead-in once. “Guys With Kids” improved on NBC’s average in the time period last season by 8 percent in 18-49 rating (with a 1.4 vs. a 1.3, L+SD non-sports) and 6 percent in total viewers (4.2 million vs. 4.0 million), despite intense time-period competition this week from Fox’s “The X Factor,” CBS’s “Survivor,” ABC’s “The Neighbors” and CW’s premiere of “Arrow,” plus playoff baseball on cable
Wednesday at 9 p.m. ET, “Law & Order: Special Victims Unit” (1.8/5 in adults 18-49, 6.2 million viewers overall) built on its lead-in by 29 percent in 18-49 rating and by 49 percent in total viewers. From its first half-hour to its second, “SVU” grew by 19 percent in 18-49 rating (to a 1.9 from a 1.6) and by 12 percent in total viewers (6.6 million vs. 5.9 million). “SVU” topped NBC’s time-period average last season by 80 percent in 18-49 rating (with a 1.8 vs. a 1.0) and by 28 percent in total viewers (6.236 million vs. 4.868 million) in a highly competitive time period versus ABC’s hour of “Modern Family,” CBS’s “Criminal Minds” and Fox’s “The X Factor.” Keep in mind that last season, “Law & Order: SVU” originals added an average of 47 percent to these next-day “live plus same day” ratings in 18-49 when Nielsen reported “live plus seven day” results.
Wednesday at 10 p.m. ET, the debut of “Chicago Fire” (1.9/5 in adults 18-49, 6.6 million viewers overall) built on its lead-in by 6 percent in both 18-49 rating and total viewers, despite stiff competition in the slot from ABC’s premiere of “Nashville” and CBS’s “CSI,” plus Orioles-Yankees and Tigers-Athletics playoff baseball on cable. “Chicago Fire” ranked #2 in the hour among ABC, CBS and NBC in adults 18-34 and women 18-34. “Chicago Fire” improved on NBC’s averages in the slot last season by 19 percent in 18-49 (with a 1.9 rating vs. a 1.6) and 16 percent in total viewers (6.614 million vs. 5.726 million).
On Thursday, Oct. 11 at 8 p.m. ET, “30 Rock” delivered a 1.3/4 in 18-49 and 3.4 million viewers overall in a highly competitive half-hour versus CBS’s “Big Bang Theory,” Fox’s “X Factor” and ABC’s “Last Resort.” “30 Rock” finished within a tenth of a point of the prior week’s 18-49 rating and within 2 percent of the prior week’s overall viewership (3.4 million vs. 3.5 million). Note that last season “30 Rock” added an average 45 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.
Thursday at 8:30 p.m. ET, “Up All Night” averaged a 1.1/3 in 18-49 and 2.0 million viewers overall in a highly competitive time period versus CBS’s “Two and a Half Men,” Fox’s “X Factor” and ABC’s “Last Resort.” “Up All Night” retained 79 percent of its 18-49 lead-in and 91 percent of its adult 18-34 lead-in (with a 1.0 rating vs. a 1.1). Keep in mind that last season, “Up All Night” added an average 51 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.
Thursday from 9-10:33 p.m. ET, NBC News’ coverage of the Vice Presidential Debate was sustaining and will not be included in nightly or weekly averages. From 10:33-11 p.m. ET, NBC News’ analysis of the debate averaged a 2.0/5 in adults 18-49, a 2.4 rating in adults 25-54 and 6.7 million viewers overall, ranking #1 in the time period among ABC, CBS, NBC and Fox in all three categories.
On Friday, Oct. 12 at 8 p.m. ET, an encore telecast of “The Voice” (1.1/4 in 18-49, 3.4 million viewers overall) delivered NBC’s top non-sports 18-49 rating in the time period since March 2 and delivered the network’s biggest overall audience for non-sports programming in the hour since May 18. From its first half-hour to its second, the “Voice” rebroadcast grew in every key category, including a gain of 20 percent in 18-49 rating (to a 1.2 from a 1.0).
Friday at 9 p.m. ET, “Grimm” (1.6/5 in 18-49, 5.3 million viewers overall) matched its highest 18-49 rating for a Friday telecast since January 20 and captured the #1 rating of the night for a scripted program on ABC, CBS, NBC and Fox for a third straight week. “Grimm” ranked #1 among those networks for the hour in adults 18-49 and was also #1 or tied for #1 in adults and women 18-34; men and women 18-49; and adults and men 25-54. From its first half-hour to its second, “Grimm” grew by 7 percent in 18-49 rating (to a 1.6 from a 1.5), and was the only program on ABC, CBS, NBC or Fox to grow from half-hour to half-hour in the time period.
Keep in mind that last season, “Grimm” originals added an average 69 percent to these next-day “live plus same day” 18-49 ratings when Nielsen issued “live plus seven day” results. And note that during premiere week, “Grimm” increased its next-day “live play same day” 18-49 rating by 86 percent in “live plus seven day” Nielsens (to a 2.94 from a 1.58), which was the week’s #1 percentage gain among primetime series on ABC, CBS, NBC or Fox.
Friday at 10 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 4.7 million viewers overall) matched its top Friday 18-49 rating since June 1. “Dateline” ranked #1 or tied for #1 in the slot among ABC, CBS and NBC in adults 18-34, women 18-34 and women 18-49.
On Saturday, Oct. 13, at 8 p.m. ET, an encore telecast of “Revolution” averaged a 0.5/2 in 18-49 and 2.3 million viewers overall, matching the 18-49 rating for the show’s prior Saturday rebroadcast on September 29.
Saturday at 9 p.m. ET, a rebroadcast of “Chicago Fire” (0.7/2 in 18-49, 3.2 million viewers overall) tied for #2 in the slot among ABC, CBS, NBC and Fox in adults 18-49. “Chicago Fire” built on its lead-in by 40 percent in 18-49 rating and 42 percent in total viewers.
Saturday at 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (0.9/3 in 18-49, 3.8 million viewers overall) captured “SVU’s” best Saturday 18-49 rating since May 19. From its first half-hour to its second, “SVU” grew by 25 percent in adults 18-49 (to a 1.0 rating from a 0.8), 22 percent in adults 25-54 (1.1 vs. 0.9) and 15 percent in total viewers (4.0 million vs. 3.5 million). “SVU” ranked #1 in the time period among ABC, CBS, NBC and Fox in women 18-49.
On Sunday, Oct. 14, the “Sunday Night Football” telecast of
the Green Bay Packers at the Houston Texans propelled NBC to a Sunday
win among ABC, CBS, NBC and Fox by all key measures. For its full
duration, the Packers-Texans game averaged a 7.7/19 in adults 18-49,
19.9 million viewers overall and an 11.8/18 household rating/share
from 8:31-11:10 p.m. ET. The Packers-Texans telecast generated the
strongest 18-49, total-viewer and household results ever for a
week-six edition of “Sunday Night Football” and best for a
week-six primetime NFL game in 12 years (since 2000). It’s also
the biggest overall audience for a primetime NFL telecast versus a
Major League Baseball League Championship Series game since October
14, 1996 (49ers-Packers on ABC, 26.5 million).>
For the night (from 7:30-11 p.m. ET), NBC averaged a 6.6/17 in 18-49 and 17.2 million viewers overall, to win the night in total viewers by 69 percent over the second-place network (17.2 million vs. 10.1 million for CBS). In adults 18-49, NBC’s margin of victory over the #2 network was 113 percent (6.6 vs. 3.1 for Fox).
Also on Sunday, “Football Night in America 2” from 7:30-7:58 p.m. ET averaged a 2.3/7 in 18-49, 6.3 million viewers overall and a 3.7/6 household rating/share. “Football Night in America 3” from 7:58-8:22 p.m. delivered a 4.5/13 in 18-49, 11.8 million viewers overall and a 7.1/11 in households. From 8:22-8:31 p.m., “Sunday Night Football Pre Kickoff” averaged a 5.9/16 in 18-49, 15.7 million viewers overall and a 9.3/15 in households. Note: “Football Night in America” from 7-7:30 p.m. ET was sustaining and is excluded from nightly and weekly primetime averages.
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
NBC 2.9/8, 3.7 million
CBS 2.1/6, 2.7 million
Fox 2.1/6, 2.7 million
ABC 2.0/6, 2.5 million
CW 0.8/2, 1.0 million
Each rating point equals 1.27 million viewers
ADULTS 25-54
NBC 3.4/8, 4.1 million
CBS 2.9/7, 3.4 million
ABC 2.6/6, 3.1 million
Fox 2.4/6, 2.9 million
CW 0.8/2, 1.0 million
Each rating point equals 1.19 million viewers
TOTAL VIEWERS
CBS 3.3/8, 9.7 million
NBC 2.8/7, 8.1 million
ABC 2.7/7, 8.0 million
Fox 2.1/5, 6.1 million
CW 0.7/2, 2.0 million
Each rating point equals 2.89 million viewers
2012-13 SEASON AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
NBC 3.0/9, 3.9 million
CBS 2.6/7, 3.2 million
Fox 2.5/7, 3.1 million
ABC 2.3/7, 2.9 million
CW 0.5/1, 0.6 million
Each rating point equals 1.27 million viewers
ADULTS 25-54
NBC 3.6/9, 4.2 million
CBS 3.4/8, 4.0 million
ABC 2.9/7, 3.4 million
Fox 2.7/7, 3.2 million
CW 0.5/1, 0.6 million
Each rating point equals 1.19 million viewers
TOTAL VIEWERS
CBS 3.8/10, 11.0 million
ABC 3.0/8, 8.6 million.
NBC 2.9/7, 8.4 million
Fox 2.3/6, 6.5 million
CW 0.4/1, 1.3 million
Each rating point equals 2.89 million viewers
(source: NBC)
