NBC Saturday primetime encores delivered ROI w/ ‘Law & Order: SVU
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At 8 p.m. ET, an encore telecast of Monday’s “The Event” premiere averaged a 0.7/2 in 18-49 and 3.1 million viewers overall. “The Event” matched NBC’s highest in-season 18-49 rating in the time period since March 13 and delivered the network’s biggest overall in-season audience in the slot since March 6.
At 9 p.m. ET, a rebroadcast of Monday’s “Chase” debut averaged a 0.8/2 in 18-49 and 4.2 million viewers overall. “Chase” built on its lead-in by 14 percent in 18-49 rating and 35 percent in total viewers.
At 10 p.m. ET, a rebroadcast of “Law & Order: Special Victims Unit” delivered a 1.1/4 in 18-49 and 4.6 million viewers overall. From its first half-hour to its second, “SVU” grew by 20 percent in adult 18-49 rating (to a 1.2 from a 1.0), 23 percent in adult 25-54 rating (1.6 vs. 1.3) and 50 percent in adult 18-34 rating (0.9 vs. 0.6)
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: NBC)
