NBC says 30 Rock is moving up

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Thursday Results: 
* From 8-9 p.m. ET, “30 Rock” (1.5/4 in 18-49, 3.9 million viewers overall) is up week to week by 15 percent in 18-49 rating (1.5 vs. 1.3) versus an 8-8:30 telecast the prior week that was impacted by issues that some homes had with DVRing the episode.  In total viewers, the week-to-week gain is 19 percent (3.851 million vs. 3.226 million).  Note that “30 Rock” originals have been adding 46 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.    
* From 9-9:31 p.m. ET, “The Office” (2.5/6 in 18-49, 5.2 million viewers overall) built on its lead-in by 67 percent in 18-49 and 34 percent in total viewers.  In a competitive time period versus ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “The Finder,” “The Office” finished #2 among ABC, CBS, NBC, Fox and CW in adults 18-34, women 18-34, men 18-49 and men 25-54 and #1 among men 18-34   Note that on average this season, “Office” originals have been adding 44 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  
 
* At 9:31 ET, “Up All Night” (1.8/4 in 18-49, 3.7 million viewers overall) finished #2 in the time period among ABC, CBS, NBC, Fox and CW in adults, men and women 18-34 in a competitive time period versus the concluding half-hours of ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “The Finder” (pending updates).  Note that “Up All Night” originals have been adding 48 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season. 
   
* At 10 p.m. ET, an encore telecast of Sunday’s second season debut of “The Voice” (1.5/4 in 18-49, 3.5 million viewers overall) scored a nine-week high for NBC in the time period, delivering the network’s top adult 18-49 rating in the hour since December 8 (“Grimm,” 1.6).  The “Voice” rebroadcast is up 36 percent versus NBC’s 1.1 season average in the time period in 18-49 (“live plus same day”).  From its first half-hour to its second, “The Voice” grew by 7 percent in both 18-49 rating (to a 1.5 from a 1.4) and total viewers (to 3.6 million from 3.4 million), while the original competition on ABC and CBS was declining in both categories.
In Late-Night Metered Markets Thursday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.9/8; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.4/4. 
* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.7/3; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3.
* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.4/3).
* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated


(Source: NBC)