NBC scores another Monday win


NBCMonday Results:

* From 8-10 p.m. ET, “The Voice” (4.5 rating, 12 share in adults 18-49, 11.8 million viewers overall) delivered the #1 ratings of the night on ABC, CBS, NBC or Fox in adults 18-49, 18-34 and 25-54, winning its highly competitive time period in adults 18-49 by a 29 percent margin over ABC’s premiere of “Dancing With the Stars” (3.5/9) and by a 32 percent margin over CBS’s comedies (3.4/9 from 8-10 p.m.). Versus NBC’s averages in the time period this season prior to “The Voice,” last night’s telecast is up 150 percent in 18-49 rating (with a 4.5 vs. a 1.8) and up 111 percent in total viewers (11.765 million vs. 5.587 million).

* “The Voice” has now generated NBC’s seven highest non-Olympic 18-49 ratings in this slot in four years (since January 14, 2008).

* From its first half-hour to its fourth, “The Voice” last night grew by 23 percent in 18-49 rating (to a 4.9 from a 4.0), easily the most growth over those two hours on ABC, CBS, NBC or Fox.

* At 10 p.m. ET, “Smash” (2.3/6 in 18-49, 6.7 million viewers overall) finished within 0.1 of a rating point of its prior week’s rating despite the return this week of original competition from CBS’s “Hawaii Five-0” and ABC’s “Castle.”  “Smash” finished within 0.2 of a rating point of the time-period lead in adults 18-49 among ABC, CBS and NBC and is #1 in adults 18-34, women 18-34 and women 18-49.

* From its first half-hour to its second, “Smash” went down by 0.1 of a rating point (to a 2.2 from a 2.3), its strongest half-hour to half-hour performance to date and stronger than last night’s comparable performances for “Hawaii Five-0” (down 0.2) and “Castle” (down 0.4, pending updates).

* “Smash” has now delivered NBC’s seven highest 18-49 ratings in this time period since September 20, 2010.  Last night’s “Smash” beat NBC’s time-period average this season prior to “Smash” by 130 percent in 18-49 rating (with a 2.3 vs. a 1.0) and by 73 percent in total viewers (6.668 million vs. 3.864 million).

* “The Voice” and “Smash” led NBC to the nightlong ratings win in adults 18-49 and other key demographics on a highly competitive Monday night against full original competition, including ABC’s premiere of “Dancing With the Stars.”  NBC has now won six of the last seven Mondays in 18-49 after having not won an in-season Monday with regularly scheduled programming in four years.

(Source: NBC)