NBC sees solid Friday w/ 'Dateline NBC'


At 8 p.m. ET, “Friends With Benefits” averaged a 0.7/3 in 18-49 and 2.5 million viewers overall.  At 8:30, a second episode of “Friends With Benefits” delivered a 0.8/3 in 18-49 and 2.2 million viewers overall.  Pending updates, the 8:30 “Benefits” built on the 8 p.m. telecast by 14 percent in adults 18-49, to score the show’s highest rating among its 10 telecasts to date.

From 9-11 p.m. ET, “Dateline NBC” (1.2/4 in 18-49, 5.8 million viewers overall) is #1 in the time period among ABC, CBS, NBC, Fox and CW in all key demographics — adults, men and women 18-34, 18-49 and 25-54.  This marks the ninth week in a row and the 12th time in its last 13 telecasts that Friday’s “Dateline” has ranked #1 or tied for #1 in the slot among non-sports programs on ABC, CBS, NBC and Fox in adults 18-49.
“Dateline NBC” is currently the #1 program of the night on ABC, CBS, NBC, Fox or CW in adults 18-49.  Pending updates, it’s the 11th time this summer “Dateline NBC” has ranked #1 or tied for #1 among all non-sports Friday telecasts on ABC, CBS, NBC, Fox and CW.

In the 10:30 lead-in to local news, “Dateline NBC” delivered a 21 percent margin of victory in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.4 for ABC’s second-place “20/20”).

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49.

(source; NBC)