NBC sells out, sets record


Thumbing its nose at the sour economy, NBC found takers for its last two Super Bowl avails and set a new revenue record, nailing down a $206M payday. The network sold an additional $55M worth of message time during the remainder of the day, allowing it put a total of $261M on the deposit slip. "These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said NBC CEO Jeff Zucker. In all, 32 advertisers took 69 slots for an average of just under $3M a pop.

RBR/TVBR observation: Now if we can just schedule one of these Super Bowls every week…