NBC has sold out its 30-second spots for this year’s Super Bowl, getting as much as $4 million per slot, according to NBC Sports spokesman Chris McCloskey. That amount is a record for NBC. The average ad for the game is $3.5 million, he said. NBC has also sold out its digital advertising.
This year’s average ad price is up 17% from last year. NBC last aired the game in 2009 and will be airing its 17th National Football League finale.
While NBC has sold all of its inventory, some media buyers expressed willingness to sell their inventory if another advertiser offers to pay for time, McCloskey told Bloomberg. There are “a few” of these opportunities available.