NBC showed w/ 'The Office' and freshman 'Outsourced' in third-place

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At 8 p.m. ET, “Community” averaged a 1.9/6 in 18-49 and 4.4 million viewers overall.  Despite intense time-period competition that included CBS’s “Big Bang Theory” and ABC’s “Charlie Brown Thanksgiving,” “Community” matched NBC’s average in the slot for the traditional ’09-10 season (1.9, non-sports, “live plus same day”).  In the time period last night, “Community” is #2 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49.


At 8:30 ET, “30 Rock” (2.3/6 in 18-49, 5.2 million viewers overall) was the #1 program among ABC, CBS, NBC and CW in men 18-34 and adults 18-34 (tie), pending updates.
 
“30 Rock” built by 21 percent on its lead-in from “Community” and also generated a 21 percent increase on NBC’s slot average during the ’09-10 traditional season (1.9, non-sports, “live plus same day”).  The build on lead-in is a substantial jump versus NBC’s average in the slot last season, when the network was flat in this time period versus original lead-ins from “Community.”
 
At 9 p.m. ET, “The Office” (3.7/10 in 18-49, 7.2 million viewers overall) ranked #2 in the time period in adults 18-49 and was #1 ahead of ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Fringe” in adults 18-34, men 18-34 and men 18-49.  Versus its averages for last May’s sweep, “The Office” is up 6 percent in 18-49 rating (3.8 vs. 3.5) and 7 percent in total viewers (7.239 million vs. 6.771 million).

Week to week, “The Office” is up 3 percent in 18-49 rating (3.7 vs. 3.6), 7 percent in adults 18-34 (4.4 vs. 4.1) and 1 percent in total viewers (7.239 million vs. 7.150 million).
At 9:30 ET, “Outsourced” (2.7/7 in 18-49, 5.5 million viewers overall) is currently matching its highest 18-49 rating since September 30 Week to week, “Outsourced” is up 4 percent in adult 18-49 rating (2.7 vs. 2.6) and 11 percent in adults 18-34 (3.0 vs. 2.7), pending updates.  In the time period, “Outsourced” is the #1 telecast on ABC, CBS, NBC, Fox or CW in men 18-34 and men 18-49 (tie) and is #2 in adults 18-34 and men 25-54.
 
At 10 p.m. ET, “The Apprentice” averaged a 1.2/3 in 18-49 and 3.6 million viewers overall.  So far this season, “The Apprentice” has added an average 27 percent to its 18-49 rating when going from these next-day “live plus same day” ratings to the show’s “live plus seven day” figure.  On a percentage basis, “The Apprentice” is tied for the #1 biggest increase going from “live plus same day” to “live plus seven” among all unscripted shows on ABC, CBS, NBC, Fox or CW.

Thursday Results (CW carried NFL football in Chicago and Miami):

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)