Sunday Results: From 9-11 p.m. ET, “Saturday Night Live in the ’90s: Pop Culture Nation” (1.4/3 in 18-49, 4.0 million viewers overall) scored NBC’s top
18-49 and total-viewers results in the time period with non-sports
programming since the Golden Globe Awards on January 13. From its
first half-hour to its fourth, “Saturday Night Live in the ’90s” grew
by 55 percent in adults 18-49 (to a 1.7 rating from a 1.1), 40 percent
in adults 25-54 (2.1 vs. 1.5) and 24 percent in total viewers (4.4
million vs. 3.5 million).
* For its second hour from 10-11 p.m., “Saturday Night Live in the
’90s: Pop Culture Nation” ranked #1 among ABC, CBS and NBC in adults
18-49 (with a 1.6 rating), adults , men and women 18-34 and other key
demos.
* From 7-8 p.m. ET, “Dateline NBC” reported a 1.0/3 in 18-49 and
5.4 million viewers overall. From its first half-hour to its second,
“Dateline NBC” grew by 11 percent in 18-49 rating (to a 1.0 from a
0.9), by 15 percent in adults 25-54 (1.5 vs. 1.3) and by 6 percent in
total viewers (5.5 million vs. 5.2 million).
* At 8 p.m. ET, an encore telecast of “Betty White’s Off Their
Rockers” averaged a 0.9/2 in 18-49 and 4.2 million viewers overall,
and at 8:30, a second rebroadcast of “Off Their Rockers” delivered a
1.0/2 in 18-49 and 4.3 million viewers, with growth from the first
telecast to the second of 11 percent in 18-49 rating and 4 percent in
total viewers.
NOTE: All national ratings are “live plus same day” from Nielsen Media
Research unless otherwise indicated.
