TV/Cable News

NBC snowed out on Sunday

December 27, 2010

An NFL snow postponement cost NBC big time on Sunday. Instead of its usual first place in the ratings, the Peacock Network fell to a 3rd place tie in 18-49 and 4th place in total viewers. Fox got the win in 18-49 and CBS in viewers.

Sunday Overnight Nielsen ratings
Ratings/Share
Adults 18-49	3.1/9	1.6/5	1.4/4	1.4/4	0.6/2
Adults 18-34	2.7/9	1.0/3	0.8/3	1.0/3	0.6/2
Total Viewers (millions)	8.227	8.593	6.240	4.447	1.576