NBC Sports and ADT Security Services, an electronic security services provider, announced a multiyear renewal agreement for the ADT Golf Skills Challenge and ADT Sports Update Desk, extending a relationship that began in 2002 when ADT became title sponsor of the ADT Skills Challenge.
The Skills Challenge is entering its 17th year and is one of the longest running and most successful challenge season events in golf. The ADT Skills Challenge is etched on the calendar as the only golf on network TV the final weekend of the year — New Year’s Eve weekend. This year’s competition features a unique format in which PGA TOUR professionals will compete with their caddies.
The ADT Sports Update Desk is television’s longest running update show. It airs throughout various NBC sports programming and provides the latest news, scores and commentary delivered by NBC Sports personalities. Another element of the Update Desk is the ADT Good Sport Award, a weekly feature recognizing outstanding sportsmanship and achievements both on and off the field.