NBC standout Tuesday 'The Voice', young demo friendly

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“The Voice” led the hour among ABC, CBS and NBC in all key demos.


From 10-11 p.m. ET, “The Voice” (4.5/11 in 18-49, 10.0 million viewers overall) delivered the #1 rating of the night in adults 18-49, topping results for such rival telecasts as Fox’s “Glee,” CBS’s season finales of “NCIS,” “NCIS: LA” and “The Good Wife” and ABC’s “Dancing With the Stars” and season finale of “Body of Proof.” 

“The Voice” is up versus NBC’s average in the time period last season by 96 percent in 18-49 rating (4.5 vs. 2.3) and by 58 percent in total viewers (10.005 million vs. 6.341 million).  Versus its two-hour “Biggest Loser” lead-in, “The Voice” was up 55 percent in 18-49 rating and up 40 percent in total viewers.
 
“The Voice” won the 10 p.m. hour by an 88 percent margin in adults 18-49 (with a 4.5 rating vs. a 2.4 for CBS’s second-place “Good Wife”). 

“The Voice” led the hour among ABC, CBS and NBC in all key demos and equaled or topped the season-finale dramas on ABC and CBS combined in adults, men and women 18-49 and adults, men and women 18-34.

From 8-10 p.m. ET, “The Biggest Loser: Couples” (2.9/8 in 18-49, 7.2 million viewers overall) delivered its weightiest 18-49 rating in eight weeks (since March 22). 

Week to week, “Biggest Loser” is up 12 percent in 18-49 rating (to a 2.9 from a 2.6) and 3 percent in total viewers (7.157 million vs. 6.961 million) in a highly competitive time period versus Fox’s “Glee,” ABC’s “Dancing With the Stars” and CBS’s season finales of “NCIS” and “NCIS: LA.” 

From its first half-hour to its fourth, “Biggest Loser” grew by 28 percent in 18-49 rating (to a 3.2 from a 2.5) and by 18 percent or 1.1 million persons in total viewers (7.6 million vs. 6.5 million). 

For its second hour from 9-10 p.m., “The Biggest Loser” was #1 or tied for #1 among ABC, CBS, NBC, Fox and CW in adults, men and women 18-34.

For the night, NBC is #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and other key demos, marking NBC’s fourth consecutive Tuesday win in adults 18-49.

(source: NBC)